Ipsos | Navigating Pessimism in a Polycrisis
Unlike the previous few years, 2023 has been slightly less ‘unprecedented’: there have been no pandemic restrictions, no record-breaking heatwaves, no energy supply shocks. Even UK politics has been comparatively tranquil, by its own recently frenetic standards.
Yet there are signs that this might just be a quiet period in the wider polycrisis facing the UK and the world.
In terms of environmental sustainability, Ipsos Global Trends data reveals that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them. The polycrisis has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries.
As we look forward to 2024, Lauren Demar, Ipsos'?Chief Sustainability Officer and Global Head of ESG, asks whether we've moved from an "Everything Everywhere All at Once" to a "Not Much, Anywhere, Anytime Soon" mindset? Despite the uncertainty, taking action on ESG initiatives is increasingly becoming a necessity – to win in the years to come, smart businesses will act now to ensure they remain relevant and profitable. Doing well and doing good are not mutually exclusive; it is possible – and necessary – to do both.
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Latest Ipsos Insights
Navigating Pessimism in a Polycrisis
New Ipsos?Global Trends data reveals?that attitudes towards purpose are declining for the first time in a decade. The green transition is under way, with countries legislating their commitments to net zero. Tackling climate change is still important for a large majority around the world. However, people are becoming more cautious in their attitudes towards climate change, as they are also facing rising cost-of-living pressures. Read the report
Understanding Society: A Lens on Policy Solutions
The latest edition of Ipsos’ Understanding Society is grounded in extensive public opinion research and insights gleaned from key experts. It highlights key considerations for the government in areas like health, climate change, policing, employment, AI, and localised service delivery. Read the paper
Social Media and Election Disinformation
Over half of internet users in 16 countries primarily consume news from social media. Yet, perceived prevalence of disinformation on these platforms remains an increasing concern in the face of upcoming elections. UNESCO and Ipsos delve into the political implications. Read the paper
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The Future of Health & Nutrition
Of post-pandemic consumers,?70% say health has become more important over the last few years.? Moreover, consumers see a strong link between environmental sustainability and health, with 70% believing healthy products shouldn't harm the environment. Read the paper
What Worries the World?
Inflation has now been the top global concern in our What Worries the World survey for the last 20 months. As the conflict continues in Gaza, terrorism (mentioned by 12% as a worry) and military conflict (10%) are up five points and three points, respectively, with notable levels in Israel and some European countries. Read the paper
Ipsos on Stage
Halifax International Security Forum
Last month, Darrell Bricker, Global CEO of Public Affairs at Ipsos, participated at the Halifax International Security Forum, sharing insights such as:
Dive into these topics to better understand how your business can effectively traverse these changing times.
Get in touch to discuss your ESG research needs
Discover more sustainability insights from across Ipsos on our website, or contact Jessica Long or Rachel Brisley.
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