Ipsos i&o newsletter | April '24
WEBINAR | Passive measurement of listening sparks radio industry in The Netherlands [Ipsos Iamp;O | NMO]
For those who have missed this winning presentation at the MIE24, you're in luck, because the presentation is part of the Best of MIE24 and will be held as a webinar on the 14th of May from?16:00-16:45. In 2023, the radio industry in the Netherlands changed the currency for audio audience measurement from diary measurement to passive electronic measurement. This was a big innovation in how listening is measured. But innovation also meant a big change in the results. Irena Petric (Ipsos I&O) and Patricia Sonius (NMO) will reveal the innovative method of how listening is measured, but also show cases of how this was turned in a commercial success for the market.
Earth Day 2024 [NL]
In our annual Earth Day report, we explore how attitudes to climate change are changing, who is responsible for leading the fight against the climate emergency, and what actions people are willing to take...
The power of the ESG x Brand collaboration
Having a clear understanding of where you stand in your ESG brand journey is an essential starting point for brands; without this clarity, having your initiatives labelled as greenwashing or being perceived as having a ‘green sheen’ seems inevitable...
The EU, citizens and local administrators: a marriage of convenience [NL]
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Dutch citizens view their relationship with the EU as a marriage of convenience, according to the 'My Europe?' research that Ipsos I&O carried out on behalf of Binnenlands Bestuur...
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Shifting Shoppers’ ESG Attitudes to Action
When it comes to ESG policies, it is not always clear to shoppers, manufacturers and retailers who is responsible for what, the steps that can be taken, and the incentives for so doing...
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Close to 9 in 10 in favour of global rules banning plastics
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers...
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