Ipsos | ESG in the Year Ahead
As we begin 2024 we emphasise the need for a renewed focus on fewer, more meaningful, ESG priorities amidst rising expectations. Taking action on ESG initiatives is increasingly becoming a necessity – to win in the years to come, smart businesses will need to act now to ensure they remain relevant and profitable. Doing well and doing good are not mutually exclusive; it is possible, and necessary, to do both.
But, what is the consumer and citizen sentiment as we enter 2024?
Despite the increased geo-political tension, volatile weather, advancing AI, and residual effects of the pandemic, optimism?is on the rise with 70% of the global public believing 2024 will be better than 2023.??
However, there are challenges ahead for governments and brands as citizens feel increasingly dissatisfied with democracy in their country, consumers struggle to balance competing needs and values when making choices about their consumption habits, and misconception is rife in the public's interpretation?of economic and social data.?
Subscribe here to receive this newsletter straight to your inbox.
Latest Ipsos Insights
From 'Everything Everywhere All At Once'...
With expectations climbing higher each year, ESG is fast becoming a nebulous topic and feeling like an unfulfilled promise, argues Lauren Demar – Ipsos’ Chief Sustainability Officer and Global Head of ESG. With greenwashing a not infrequent risk and the burden of proof for efficacy among citizen-consumers now especially high, Demar urges renewed focus on fewer, more achievable, and more meaningful priorities in 2024. Read the report
What's next for the future of food?
Amidst a global polycrisis, tensions between price, convenience, and environmental sustainability continue to shape the future of food. However, influencer 'food hacks', increased awareness of holistic health, and changing food cultures may help people marry their varied priorities when making food choices. Read the paper
Are voters dissatisfied with democracy?
As more voters than ever before in history prepare to head to the polls in 2024, our?new study?reveals a rising sense of dissatisfaction with democracy. Voters increasingly believe that?the economy is rigged for the rich and powerful?and?that radical change is needed to improve the current political system in their country. Read the paper
领英推荐
Heading into 2024 globally optimism is on the rise
Last year brought a heightened sense of uncertainty with increased geopolitical tension, volatile weather patterns, advancing AI,?and the lingering effects of the pandemic. But, despite the continuation of these challenges, 70% of people globally believe that 2024 will be better than last year. Read the paper
Perception, prejudice and conspiracy theories
The gap between reality and perception is often massive.?Ipsos highlights where public perception differs from the data, including the fact that people tend to overestimate the proportion of immigrants in their country, the proportion of Muslims, the evolution of murder rates, or the wealth of the richest households. Read the paper
Ipsos on Stage
The Year in Review: Opportunities in the polycrisis ?
Ipsos looks back at 2023, exploring the?polycrisis that pervaded public sentiment.
Our panel discusses how happiness levels remained high in the face of persistent cost-of-living concerns. Touching on the requisite primacy of climate action as well as the rise of Barbiecore, the panel also teases out the tensions between the threats and opportunities posed by generative AI that has defined so much of 2023. View on demand
Get in touch to discuss your ESG research needs
Discover more sustainability insights from across Ipsos on our website, or contact Jessica Long or Rachel Brisley.
Subscribe here to receive this newsletter straight to your inbox.