Ipsos | ESG: Are we making progress?

Attitudes to climate change are changing, with fewer people believing they will be failing future generations by not taking action. Millennial and Generation Z men feel more apathetic and fatalistic about climate change compared with older generations and with women, with three in ten saying it’s already “too late” to tackle climate change.

But, despite this waning conviction, people do want to help in limiting the effects of climate change. In all the countries we surveyed people are more likely to say if everyone made small changes in their everyday lives this could have a big impact. However, having easy?access to information on the steps to take in fighting the climate crisis is vital in encouraging action as people continue to misjudge which household actions would have most impact on reducing their carbon footprint.

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Latest Ipsos Insights

Climate Change Action Loses Steam As Public Hope Dips

Ipsos' Earth Day report finds that the global commitment to fighting climate change is waning, with younger generations feeling overwhelmed. Progress on environmental sustainability is impacted by factors including:

• The impact of individual contributions, like recycling, are often overstated
• The transition away from fossil fuels brings economic worries
• Wealthier nations are pressured to do more, but can lack citizen commitment.

Money and information are key to motivating people, along with seeing climate change's effects first-hand. Read the report

Rising Tides: Ending plastic pollution

WWF and the Plastic Free Foundation reveal strong public support for urgent measures to reduce global plastic production. With only 9% of plastic currently recycled worldwide, an Ipsos poll reveals overwhelming public support for a global ban on harmful plastic products, with 85% advocating against single-use plastics. Read the paper

Progress Towards Better Air Quality

Lowering nitrogen dioxide levels is vital for public health. Ipsos and ?the University of Leeds assessed the initiatives of?English Local Authorities, such as Clean Air Zones, revealing altered behaviours and decreased emissions. Read the paper

Global Perspectives on Inequality

The Ipsos Equalities Index reveals that perceptions of inequality differ by age and gender. Younger generations are more sensitive to inequality, whilst wealthier, educated individuals express more concern, despite potentially experiencing lesser impacts. Read the paper

Turning ESG Confusion into Action

Confusion regarding ESG responsibilities is leading to inertia in positive ESG actions, among shoppers, manufacturers, and retailers. Ipsos' latest thought piece demonstrates how brands can align with shopper needs and encourage behavioural shifts. Read the paper

Ipsos on Stage

ESG: Are we making progress?

Are we making progress on ESG, and what does progress look like?

On the agenda:

• Opinions about different aspects of the ESG agenda and how to transform a desire for action into impactful change.
• The ESG agenda in Brazil and the role of public opinion, business and government.
• Variations of ESG implementation by country and culture.
• The opportunities that exist from listening to voices from the “fringe”.

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How We Act

Ipsos is thrilled to announce the launch of our new accessibility community, UpBeat! This is a celebration of neurodiversity, challenging stereotypes and misconceptions about neurological differences and shining a light on the talents and strengths neurodivergents can bring to a business.

Join Ipsos in celebrating our different minds by registering today to take part in the Neurodiversity Celebration Week, March 2025.

Get in touch to discuss your ESG research needs

Discover more sustainability insights from across Ipsos on our website, or contact Jessica Long or Rachel Brisley.

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