Ipsos | The Business Case for ESG

With citizens across the world polarised on a variety of issues, many brands are concerned about engaging with the 'S' in ESG. Ipsos' Reputation Council members?capture this hesitation as whilst? 59% said the benefits of taking a stand were bigger than ever last year, 77% said the risks were greater too.

Doing good for society can also be good for business, as better representation in product development and advertising can help brands grow. An extensive analysis of the Ipsos ad testing database shows that advertisements that score highly on the Gender Equality measure are 24% more likely to drive short-term sales. And listening to fringe consumers can signal emerging trends for innovation success.

Subscribe here to receive this newsletter straight to your inbox.

Latest Ipsos Insights

Perceptions of Inequality Differ by Age and Gender

There is a growing generational divide about equality. Gen Z are significantly less likely than Baby Boomers to believe in meritocracy, and there has been?a surge in Gen Z men feeling efforts for equality have "gone too far".

This eye-opening report delves into the complexities of societal perceptions on inequality, urging readers to confront the question: are we doing enough to level the playing field? Read the paper

Can ESG Drive Brand Success?

Four in five consumers believe that businesses can be profitable while doing good, highlighting the critical role of authentic ESG activities in building brand equity and meeting consumer expectations. Read the paper

Innovation Opportunities at the Fringes

More niche consumer groups can be sources of disruptive innovation and emerging trends. Engaging with these "Vibrant Fringes" can help companies meet diverse customer needs. Read the paper

Embracing Intra-Generational Diversity

Generalisations only take us so far. Businesses and policymakers need to understand the distinct characteristics and preferences of each generation to foster genuine connections and unlock their full economic and social potential. Read the paper

Half of UK Workers Lack Learning Opportunities

Of workers in the UK, 74% say they want to learn new skills to keep up with advances in their industry, but only 54% have been given sufficient opportunities by their employer to do so. Read the paper

How We Act

Ipsos has been named as one of Europe's Climate Leaders 2024 by The Financial Times, for our?7.0% reduction in its Scope 1 and 2 Green House Gas (GHG) emissions over a five-year period (2017-22 for this edition) and our commitment to participating in the Science Based Targets initiative.

The fourth edition of Europe’s Climate Leaders, shows that growing numbers of European companies are already making headway in cutting GHG emissions.

Get in touch to discuss your ESG research needs

Discover more sustainability insights from across Ipsos on our website, or contact Jessica Long or Rachel Brisley.

Subscribe here to receive this newsletter straight to your inbox.