iPro Sport to sponsor Loughborough International Athletics

iPro Sport is pleased to announce that it has agreed a sponsorship deal with Loughborough University.

The 57th edition of the LIA shall saw the hosts take on England, Scotland, Wales, GB & NI juniors and a British Universities select team. Traditionally one of the highlights of the early part of the athletics season, the 2015 edition was no different, with the likes of Jess Judd leading the line for Loughborough.

Acting as the official hydration partner and drink supplier, iPro Sport is the only one of its kind on the UK market containing 100% natural ingredients with added vitamins such as B6, B12 and C, which form part of the recommended nutritional intake. iPro Sport has been received with great enthusiasm amongst professional athletes and sports clubs both nationally and internationally.

Of the announcement that iPro Sport will become the official drink partner of the LIA, Nigel Gregory, Head of Sports Advancement at Loughborough University said:

"We are delighted that iPro Sport has come on board to support the Loughborough International Athletics Match. As arguably the longest standing international match in the British athletics calendar, it’s great to have their support in putting on this showcase annual fixture."

Lisa Marraffa, Marketing Director at iPro Sport, said:

"Naturally we’re delighted to be part of an event with such a great history that the Loughborough International has. We’re also really excited to have the opportunity to delve into the athletics arena, which complements our current partnerships with a number of football, rugby and cricket clubs. Hydration is a vital factor when it comes to performance, in any sport, and we look forward to helping the participants of the LIA match with their rehydration process!"