Exposing the Secret Behind iPrice Group's Content Marketing Strategies (Updated 2019)

By reading this post you will know the secret of our content marketing team. 

But before that, please allow me to give you a brief introduction about who we are.

In the past 2 years, the content marketing team at iPrice has been putting a lot of effort producing high-quality data-driven content for people in Southeast Asia. 

We talked about many different topics, from the competition of e-commerce companies, online consumers behavior, until gender diversity.

Until now the team manage to produce 101 pieces of data-driven content and manage to get over 1720 (updated Sep 2019) free top media coverages, including Bloomberg, Reuters, Fortune, Forbes, and Entrepreneur.

To goal of this article is to share some content inspiration you can use for your company.

Here are some of the top content we’ve created:

Regional Map of E-Commerce Report - SEA (Updated every quarter)

• What the content is about: The ranking of top 50 e-commerce players in SEA. Users can sort and filter the data based on many different parameters. Sort based on their monthly web visits, app ranking, social media followers, and number of employees. People can also filter the players based on their business model, origin, and business model.
• Format of content: PDF File
• Source of data: Similarweb (Monthly Web Visits) + AppAnnie (Monthly Active Users + Total Apps Downloads)
• Download the report here: Indonesia, Malaysia, Philippines, Singapore, Vietnam, and Thailand.
• Some top media coverages: WARC, Straits Times, KR Asia, Motley Fool, SCMP, Wall Street Journal.

Local The Map of E-Commerce (Updated every Quarter)

• What the content is about: The ranking of top 50 e-commerce players in SEA. Users can sort and filter the data based on many different parameters. Sort based on their monthly web visits, app ranking, social media followers, and number of employees. People can also filter the players based on their business model, origin, and business model.
• Format of content: Interactive
• Source of data: Similarweb, App Annie, Twiiter, Facebook, Instagram, and LinkedIn
• Check the content: Indonesia, Malaysia, Philippines, Singapore, Vietnam, and Thailand.
• Some top media coverages: Bloomberg, Bloomberg Quint, Reuters, CNN Indonesia, The Star, Business Insider, Zdnet, Digital News Asia, Vulcan Post, Jakarta Post.

The best E-Wallet in Indonesia (2019)

• What the content is about: Rank the top 10 E-Wallet players in Indonesia based on their Monthly Active Users & Total App Downloads
• Format of content: Infographic
• Source of data: AppAnnie (Monthly Active Users + Total Apps Downloads)
• Check the report here: Indonesia
• Some top media coverages: Jakarta Post, Kompas, Liputan6, CNN Indonesia,

Best Football Boots in EUFA 2018-2019

• What the content is about: Comparing the football boots that scored the most goals in EUFA 2018-2019
• Format of content: Infographic
• Source of data: We're using a combination of goal scorer database from UEFA.com and football boot database for all goal scorers from Football Boots DB during tournament phase of UEFA Champions League 2018-19. 
• Check the content here: Indonesia
• Some top media coverages: Goal.com, Bola Sport.

E-Commerce Rewind 2018

• What the content is about: Looking back to 2018 to understand the competition and growth in Southeast Asia's E-Commerce industry
• Format of content: Static infographic
• Source of data: Similarweb & Google Trends
• Check the content: Southeast Asia, Indonesia, Malaysia, Philippines, and Vietnam
• Some top media coverages: ICTnews, Vietnamnews, KataData, Liputan6, Tech Sauce, VTV, TV1 Malaysia.

E-Commerce Career Trends in SEA

• What the content is about: Understanding the hiring trends from top e-commerce players in Southeast Asia
• Format of content: Static infographic
• Source of data: LinkedIn (Premium)
• Check the content: Malaysia Singapore Philippines, Indonesia, & Vietnam
• Some top media coverages: Digital News Asia, Kompas, Utusan, Tech Wire Asia

The State of E-Commerce

• What the content is about: A white paper about the state of e-commerce in SEA. Our aim, with the 2017 State of eCommerce report, is to shed light on some of the most important eCommerce metrics from the perspective of these thousands eCommerce operators, highlighting the differences and similarities among each markets.
• Format of content: Interactive
• Source of data: iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam.)
• Check the content: Singapore, Indonesia, Philippines, Vietnam, Malaysia, and Thailand
• Some top media coverages: Tech in Asia, Vulcan Post, Bangkok Post, and Jakarta Post

History of Alibaba Founders (Where, How and When did they meet with Jack Ma?)

• What the content is about: Analysing the history of Alibaba Group and how Jack Ma met the other 17 founders and also understand where they are now
• Format of content: Static infographic
• Source of data: Different web sources
• Check the content: Indonesia, Singapore, Philippines, Malaysia, and Thailand

Education Background of Startups Founders

• What the content is about: Collaborating with some well-known Venture Capital in the region, we are comparing the education background of successful startup founder in SEA
• Format of content: Static infographic
• Source of data: Venture capital and LinkedIn
• Check the content: Indonesia, Singapore, Philippines, Malaysia, Thailand, and Vietnam
• Some top media coverages: Entrepreneur, Yahoo News, Study Malaysia, Tech Wire Asia

Online Consumer Complaints in SEA

• What the content is about: A study by iPrice and Trusted Company on 30,000 e-commerce consumer reviews in SEA.
• Format of content: Static infographic
• Source of data: Trusted Company 
• Check the content: Consumers Complaints
• Some top media coverages: Asia One, Singapore Business Review, Vietnamnews, Business Insider

Online Consumer behaviour during Ramadan in MY and ID

• What the content is about: Analysing the online consumer behaviour during Ramadan period in Indonesia and Malaysia.
• Format of content: Static infographic
• Source of data: iPrice’s proprietary data
• Check the content: 2017 (Malaysia & Indonesia), 2018 (Malaysia & Indonesia)
• Top media coverages: New Straits Times, Tech in Asia, CNN Indonesia, Kompas

Gender Diversity in E-Commerce Company

• What the content is about: Analysing the gender diversity in top level management of e-commerce companies in SEA
• Format of content: Static infographic
• Source of data: iPrice’s Map of E-Commerce, LinkedIn
• The content: Singapore & Philippines
• Top media coverages: Business Insider, The Online Citizen, Manila Bulletin, Tamebay, The Independent,

The History of E-Commerce Malaysia

• What the content is about: Analyse top 10 most popular e-commerce platform in the past decade.
• Format of content: Interactive page
• Source of data: Google Trends, App Annie, and Wayback Machine
• The content: Malaysia

Grab VS UBER VS Taxis

• What the content is about: Comparing the price of Uber, Grab, and Taxis for short and long distances.
• Format of content: Static infographic
• Source of data: Official website of UBER, Grab and official taxi's website in each country
• The content: Malaysia, Indonesia, Vietnam, and Thailand
• Top media coverages: Tirto, The Independent, Coconuts, Says, Tech in Asia

Popularity of Pokemon Go in SEA

• What the content is about: Comparing the popularity of Pokemon Go with other big news in SEA
• Format of content: Interactive page
• Source of data: Google Trends
• The content: Malaysia, Singapore, and Indonesia
• Top media coverages: Hardware Zone, Liputan 6, Branding in Asia, Xahoithongtin, Merdeka

The Launching of New iPhone

• What the content is about: Every time iPhone launch their new product we always conducted a data-driven research. In 2017 we compared the price of iPhone 7 in SEA. in 2018, we compared the popularity of the new iPhone VS the old iPhone.
• Format of content: Static infographic
• Source of data: Google trends, Apple.com, Numbeo, and different e-commerce merchants
• The content: 2017 (MY, SG, ID, PH, TH), 2018 (MY, ID, PH, TH, VN)
• Top media coverages: Tech in Asia, Marketing Interactive, Digital News Asia, International Business Times.

Comparing Online Consumer Behaviour between region in VN and MY

• What the content is about: Comparing the unique online consumers behaviours in East VS West Malaysia, and Hanoi VS Saigon 
• Format of content: Static infographic
• Source of data: iPrice’s proprietary data
• The content: Vietnam & Malaysia
• Top media coverages: Huffington Post and Yahoo News

E-Commerce Investor in Vietnam

• What the content is about: Analysing the relation of investors between local and regional e-commerce player in Vietnam
• Format of content: Static infographic
• Source of data: Cento Ventures
• The content: Vietnam
• Top media coverages: Nhipcaudautu

So what are the secrets?

As I've shared before with Tech Wire Asia, there are 5 points you need to do:

1. Avoid being self-centric
2. Use data
3. Experiment with different format
4. Invest a lot of time and energy in the distribution
5. Build sustainable and good relations with people

Call to action:

1. We are going keep adding the new big content we will launch in the future. So you can save the link of this article

2. If you want to get more insights about content marketing, feel free to reach out to me via DM or just drop your questions in the comment section! :)