IP Video content pack for social media - ground camera interviews, drone video and photos
For 5 years at Infinite Pixel we have been creating marketing videos for the property industry. We have now filmed over 1000 videos for the estate agent industry in the UK and seen the video production, platforms and consumption trends change dramatically.
We think when you have a video created you should have a team that can produce a large amount of quality content in a short amount of time. This then gives the marketing the best chance as the client has multiple assets to release over a week/month rather than just one video that will quickly get consumed in the current climate of social media.
Ty and Alex from Infinite Pixel were out today filming a new property listing coming soon to the market in Warwick by Fine and Country Leamington Spa.
We arrived at 10am and met Jon Handford from Fine and Country at the property, he has been working with grey Paul Maserati who had lent him a car to use in the video production.
Ty went off round the property filming all the rooms using a Panasonic gh4 and Ronin S for stabilisation while Alex set up the canon 5d and filmed Jon doing his 7 feeder videos for the 8th main property video.
Then Ty got the drone out and got some amazing shots or the property from the air using a DJI Mavic pro while Alex went out round Warwick with Jon in the Maserati to get more footage of Warwick town making sure we got all the historical elements mentioned during Jon's voice overs.
We finished the filming once we got back to the property by going through the house and getting Jon to interact with elements of the property to use as b roll in the edit
The photographer was due at 3pm meaning we didn't clash while both working inside the property which we thought was an excellent idea by fine and country.
From this filming session Jon is going to have an amazing social media property pack when the home goes like to the market.
In the social media pack will be the following:
- drone photos
- Drone video
- X1 property video long edit
- x1 20-30second teaser from the main edit
- X7 in depth property feeder videos
- all videos rendered for multiple platforms , IGTV, YouTube, Facebook, Instagram stories
Send us an email or give us a call if you have any filming jobs coming up where you need to maximise the time on site versus how many videos you can produce.
Also if you are looking to sell your house please get in touch with Fine & Country homes for the most powerful property marketing.
01926 455960