- An IP address is a unique identifier assigned to each device connected to the Internet, and it allows devices to communicate and interact with each other.
- There are two versions of an IP address: IPv4 and IPv6. The second was created because of the limited number of unique IPv4 addresses.
- Websites often use a public IP address, which is determined by the server or host where the site is located.
- To find out the IP address, you can use the following tools: Whois, 2ip, ping command in a terminal, Netpeak Checker, and Serpstat extension.
- The IP address is not a factor in search engine rankings. It does, however, indirectly affect the SEO promotion of the site through the following factors:
- Server stability
- Number and quality of neighboring sites on the same server (IP)
- To find out the sites that are on the same host as you, use DeltaHost.