IoT is Still the Internet of Things

Talk to most executives about IoT and you often have to begin by explaining that IoT stands for the Internet of Things.  But that doesn’t clear up much.  You then have to explain what the Internet of Things is and what it can mean to their business.

Yes IoT is big (IBM Connects “Internet of Things” to the Enterprise).  Yes IoT is growing fast (The Internet of Things will be the World’s Most Massive Device Market and Save Companies Billions of Dollars).  But IoT is still off the radar of most decision makers.  And it shouldn’t be.

If you’re running any business, you should know what IoT is and what IoT can do for your business.  If you’re in the business of IoT, you should be actively educating everyone to build awareness of the value IoT can deliver. 

The following is not a comprehensive overview.  It’s the Dick and Jane of IoT.  But it will make you one of the people in your organization who can talk about IoT with confidence.  It may also help sellers of IoT solutions understand how little the world at large knows of IoT.  My goal is to help both buyers and sellers because IoT is not a fad.  IoT done right improves business performance.  

Definition of IoT

A comprehensive one is from a 2009 presentation by Dr. Kristian Kuhn of SAP AG: https://www.euroview2009.com/data/slides/Session7-Kuhn-slides-handout.pdf

“A world where physical objects are seamlessly integrated into the information network, and where the physical objects can become active participants in the business process.

Services are available to interact with these “smart objects” over the Internet, query and change their state and any information associated with them, taking into account security and privacy issues.”

I don’t have a Dr. in front of my name (sorry mom), so I offer a definition that’s a bit less academic:

Better business decisions through more frequent, timely and accurate data provided by sensors and processors that continuously detect and report change from anywhere to anywhere.

I like to lead any discussion of IoT with the fact that IoT is all about business benefit.  Why else should we care?  Then there’s the frequent, timely and accurate data part.  Data quality and availability challenges face organizations every day. Then the connectivity part.  If the latest data can’t reach you where you are, it’s not helpful.  And connectivity also contributes to immediate action.

For me, that’s IoT.  Business benefit plus how.

Breaking it down.

Lots of data captured by businesses today is manual, slow, and fraught with error.  Poor or incomplete initial entry.  Poor re-entry.  Infrequent entry.  Long breaks between updates.

Bad source data makes it difficult to make well-informed business decisions.

Replacing human detection with electronic detection gives you more accurate data more frequently.  Connect that electronic device to a communication network and you get data when and where you need it.

That’s the essence of IoT.  What someone used to call in and report every few hours, or fax to you, or send as an email, is now a steady stream of constantly updating data that you can view from anywhere.

 

IoT Examples

Nothing teaches like experience, so here are a few applications of IoT.

 

Med Tech IoT Example - Saving Lives

Imagine you’re the parent of a child prone to seizures.  Each and every night you need to be vigilant.  You literally lose sleep to make sure your child is safe.

Enter IoT with a wearable device that combines: motion detection, GPS location and wireless communication to detect various types of repetitive shaking motions and get immediate attention for seizures.  The IoT device is simply more vigilant than you could ever be and thus more effective.

This application of IoT helps save lives.  Children’s lives.

Learn more at the Danny Did Foundation website.

How this applies to you: Where in your organization does the reliable operation of critical devices keep you up at night?  Put a sensor on it, connect it, set alerts, and sleep better.

 

Food Safety

With all the focus on food safety, you’d think shipments of perishable foods on the road would be constantly monitored for temperature and tampering.  Unfortunately, the typically practice is periodic calls from drivers or temperature reports and inspections at the end of the trip. 

Thus the safety and quality of an $80,000 shipment of perishable product depends on cell phone calls from a driver.  A driver the shipper has probably never met before.

Enter IoT.  Equip a shipment of perishable products with: wireless temperature sensors inside the trailer, wireless door sensors on the door to detect tampering, and GPS location.  Connect it all to a wireless network and you have the ability to ensure fresh, safe and on time delivery through continuous reports on temp, location and door security.

Visit Locus Traxx to learn more.

How this applies to you: Out of sight doesn’t have to be out of mind any longer.  UPS and Fedex track packages throughout their journey.  Locus Traxx monitors and reports on perishable shipments on the road and even at sea.  Inexpensive communications, radios and sensors, gateways and tags, make remote monitoring of valuable assets a best practice, not an option.

Summary

This is just an introduction to IoT.  We’ve not covered:

  • Applications of IoT data,
  • Contextual IoT,
  • Alerts and alert logic,
  • Rule-based automation,
  • Two-way IoT,
  • Mobility,
  • Time series databases,
  • Reporting dashboards,
  • IoT data Platforms,
  • Edge computing

or many other critical areas of the IoT ecosystem.  But the goal was a starting point to get the unaware interested in the benefits of IoT and give those who live and breathe IoT a perspective on the knowledge gap they need to close.

More to come.  Feel free to comment or send a note on specific areas of IoT you would like to learn more about.

Great read Mr John Hennessy! Thank you!

回复
Don Harrington

Senior Vice President Business Development, Response Analytics (retired)

9 年

good overview

回复
Miranda Mickelson (Evans)

AI since 2012 | Wall St & SV 13 yrs | Techies, Quants | Investor, Builder, Disruptor | Roosetta Private Talent Database 190K, LinkedIn 30K | GTM, Leaders, Csuite, Boards | 193 hires previous 10 yrs | 17 Unicorns 5 IPOs

9 年

Thank You John.

回复

要查看或添加评论,请登录

John Hennessy的更多文章

  • Use Data to Sell with Empathy During these Interesting Times

    Use Data to Sell with Empathy During these Interesting Times

    Below is a link to a recent article from McMillan and Doolittle that uses retail traffic pattern data to show dramatic…

    3 条评论
  • The Evolution of Category Management to Store Traffic Growth - Build Store Traffic using Virtual Stores

    The Evolution of Category Management to Store Traffic Growth - Build Store Traffic using Virtual Stores

    A couple weeks ago I was at a major retail industry event. Since most of my conversations lately have been about how to…

    7 条评论
  • 100 More Days of Sales through Mobile

    100 More Days of Sales through Mobile

    100 More Days of Sales through Mobile The status quo is powerful force. It creates the belief that things are as they…

    1 条评论
  • Digital Out of Stocks - and How to Prevent

    Digital Out of Stocks - and How to Prevent

    Digital Out of Stocks You Can’t Sell What Shoppers Can’t Find Out of stocks are the nemesis of brick and mortar…

  • Why Innovation is Not Growth

    Why Innovation is Not Growth

    Imagine sitting in a room full of innovators, entrepreneurs, startup CEOs and others on their team. An audience of…

    2 条评论
  • Why IoT is the CRM of Things

    Why IoT is the CRM of Things

    As is often the case, innovation borrows from the past. Successful innovators use linkages to prior successes to reduce…

  • The Benefits of Contextual IoT

    The Benefits of Contextual IoT

    IoT or the Internet of Things is new in some regards but established in others. Connected sensors and machines have…

    3 条评论
  • Marketing Effectiveness Hierarchy of Needs

    Marketing Effectiveness Hierarchy of Needs

    As we help our clients increase the sales they generate from their existing marketing budgets, one thing becomes clear;…

    2 条评论
  • Sell More with Fewer Brands

    Sell More with Fewer Brands

    For most companies, cutting 40 brands is the beginning of the end. For P&G, it’s about being more efficient and more…

社区洞察

其他会员也浏览了