IoT Adoption Gains Momentum

IoT Adoption Gains Momentum

This week I had the opportunity to review the latest research report from Microsoft, called “IoT Signals.” As part of the study, I had a chance to interview, Jaishree Subramania, senior director, Azure IoT, Microsoft, on The Peggy Smedley Show. First, let me say I was impressed—not only with the research report that says 30% of an organizations’ revenue will be the result of the Internet of Things in just two years—but how companies will be taking some big steps to finally embrace the IoT (Internet of Things).

Let’s be honest, that’s a pretty significant percentage. And it’s good to know that Microsoft took the time to survey more than 3,000 IoT decisionmakers, which the results of this research give us a good market-level view of the IoT ecosystem.

The survey says 85% of respondents are currently in the thick of IoT adoption. When we take a closer look at these IoT adopters, the research tells us their outlook is positive.

As Subramania points out, among IoT adopters in this survey, 88% consider the IoT to be critical to future business success, so they believe what they’re doing is worthwhile and necessary.

Respondents also seem particularly optimistic about a quick return on investment. IoT adopters believe they will see a 30% ROI on their IoT projects within the next two years.  

As far as specific technology trends that are driving this high rate of adoption and optimism, we’re looking at things like AI (artificial intelligence), edge computing, 5G, digital twins, and blockchain, among others.

Companies in a wide range of verticals are looking at these technologies and realizing they can’t be complacent anymore.  

To read more, visit https://connectedworld.com/microsoft-iot-survey-says/

Danelle Desormeaux

Global Marketing Leader | B2B Marketing | GTM Strategy | Transformation Leader | Coaching & Mentoring

5 年

Heike Onken?this could be an interesting article for you!?

Brett Hoffstadt, PMP, P.E.

Engineer, Innovator, & Author. Inspired to create kids STEAM books like "Exploring Smart Cities for Kids,""Goodnight Moon Base"

5 年

Interesting, thanks Peggy. It seems to me that the boundaries of IoT business will become very blurred.? IoT to be effective and productive will have to be integrated into nearly all lines of business. Looking back, when did people predict that computers would be xx% of a company's revenue??

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