IOS 14 Update and Facebook Advertising: What this means for Facebook Advertisers & Business Owners.

#iOS14Update: What this means for Facebook Advertisers and Business owners...this was announced back in June 2020, but is expected to take full effect as early as January 2021.

Many Facebook Advertisers and business owners would have noticed the change in their Facebook Pixel Data just in the past three weeks. Business owners may notice the discrepancy between "actual event" and "pixel event" including "leads", "add to cart", "view content" and "purchase". Here is what the update looks like (the short version):

1. Data Nutritional Label: All apps must submit information about their app’s data collection practices via Apple’s App Store Connect.
2. Tracking Transparency Prompt: All the App Store apps, including Facebook, must ask users for permission to track them across third-party apps and websites through Apple’s App tracking Transparency (ATT) Framework, A.K.A the prompt.
3. Tracking Via App/Browser APIs: Facebook and other platforms will need to use a new framework that restricts, aggregates, and delays events reporting.

With the latest policy change, it will prohibit business owners and Facebook advertisers from collecting certain consumer journey data and sharing it unless the user opt-in to track on their iOS 14 devices via the prompt* 

But, Don't Fear! There are alternate solution:

• Integrating a secondary layer of targeting via destination URL 
• Segmenting target audience per ad set to devices 
• Whether the tracking data appears or not, your ads are still being catered to your defined audience.

Read the detailed implications for advertisers on Facebook Pixel Tracking and Facebook Response to the latest iOS14 Update on Social Sherpa Blog HERE