The IODigest: Back from AWS re:Invent
IOD (iamondemand)
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Despite the market slowdown earlier this year, IOD has continued to expand its partnership with tech brands looking to stand out in a saturated market, helping them build their knowledge bases and scale their content production to become thought leaders in their fields.
This year’s AWS re:Invent was a great opportunity to hear AWS CTO Werner Vogles speak; catch up with many of our clients; and to connect with new, innovative companies disrupting the cloud space and much more.?
In addition to networking with techies and marketers from across the globe, we got to hear exciting announcements from AWS, and we’d say our expectations for re:Invent were on point.
Driving Results for Your Tech Brand with Video Production
With the increasing demand for IOD video production services, we continue to hear stories from our clients of the frustration and roadblocks they’ve faced in attempting to produce tech videos. While some simply lack the time and resources to produce video in house, many have also been let down by vendors who lack the deep-tech knowledge required to create assets that resonate with their target audience.
Whether an explainer for a new product, a tutorial series, or an onsite shoot, you need a video production team that understands your industry and product and knows how to speak to your audience.
See how partnering with IOD has helped our clients drive results through video; plus, check out these video production tips from our tech video professionals:?
Does #GenAI Pose a Threat to Tech Content Agencies?
While mingling on the expo floor at re:Invent, there’s one question that repeatedly came up:?
How has GenAI—specifically ChatGPT and Bard—affected IOD??
My response: It’s only made us more relevant!
At IOD, we embrace technology and see GenAI as yet another tool in the toolbox to help streamline content creation.?
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But GenAI will not be replacing tech bloggers anytime soon: When it comes to accurate, deep-tech content, it simply falls short.
Check out these posts to see how to get the most of your GenAI tools for your tech marketing efforts:
Happy Holidays and Best Wishes for the New Year
As the year comes to an end, we’d like to extend our gratitude to you, our clients, and partners across the globe for your ongoing collaboration. We hope to continue to grow together, and wish you and your families happy holidays and a happy New Year!??
May the coming year bring peace and prosperity to all.
Yours,
Ofir.
Ofir Nachmani, CEO
IOD Cloud Technologies Research, Ltd.