Involve Me and I Learn
Welcome to issue #46?of Changing Stories - MAGENTA's monthly round-up of all that is interesting, inspiring and innovative from the world of Social and Behavioural Change?(SBC).
Read, think, share, and enjoy!
Involve Me and I Learn
You've probably heard the famous quote "Tell me and I forget. Teach me and I remember. Involve me and I learn." These wise words, often attributed to Benjamin Franklin, emphasise the importance of active engagement for long-term learning and development.?
The quote also encapsulates MAGENTA's localisation approach to SBC programming and our commitment to empowering local actors to be change agents through capacity strengthening, co-design workshops, and participatory training. We believe that SBC skills and knowledge should come from within local governments, organisations, and communities, and that country-based partners are best suited to leading capacity strengthening initiatives given their deep understanding of the local context and the networks of relationships in which SBC practitioners operate.?
Through our participatory workshops and trainings, we empower our participants not not only be fully engaged as an equal partner in their own capacity strengthening, but to also be the ones to drive future capacity strengthening agendas. This is exactly what we did earlier in February in?Baghdad, Iraq, when?we partnered with the United Nations Population Fund (UNFPA) to conduct Training of Trainers?(ToT) workshops for Ministry of Health (MoH) workers. The sessions focussed on the importance of participants' role?in changing concepts, social norms, and behaviours around family planning methods in Iraq, and culminated in participants using their new skills and knowledge to create simulations of the future training they will deliver to members of society.?
SBC capacity strengthening is also vital for promoting the active participation of individuals, groups, and organizations within communities?in tackling pressing challenges, such as safe migration or immunisation . This month, the MAGENTA Academy travelled to?Rabat, Morocco, to deliver a 2-day course to staff from the International Organization for Migration (IOM) in Algeria, Chad, Lebanon, Libya, Ethiopia and Mali,?as well as stakeholders from different ministries and IOM's implementing partners. These workshops, which were part of the IOM's global COMPASS initiative, engaged participants in developing activities to promote safe migration from an SBC perspective.?
And in Lebanon, members of our MAGENTA Lab conducted a collaborative half-day research and behaviour prioritisation workshop with UNICEF, the Ministry of Public Health, ICRC, MSF and other immunisation stakeholders as part of UNICEF's campaign for addressing children's routine vaccination. The session?was strategically designed to refine and agree upon identified behaviours, ensuring a harmonised and consensus-driven approach that will guide the project's research efforts effectively. This meticulous process underscores MAGENTA's commitment to a well-informed and collaborative methodology, laying the groundwork for impactful and targeted outcomes in their research endeavours.?
Want to learn more? Read more about our SBC capacity strengthening with UNICEF among Pacific island communities?or our work developing communications and outreach capacity of GBV service providers in Jordan.?
Want to know more about capacity building for sustainability?
Eight Principles for Strengthening Public Sector Social and Behavior Change Capacity?Breakthrough ACTION
The public sector has the reach, scale, authority, and mandate to coordinate transformative?SBC?activities. Therefore, it is essential to strengthen the capacity of the public sector to utilize SBC approaches.
Breakthrough ACTION reviewed the experiences of various USAID-funded SBC projects to identify eight principles that can?guide activities aimed at strengthening the capacity of the public sector to use SBC approaches.?
Institutionalizing State-Led Social and Behavior Change (SBC) Capacity StrengtheningThe Challenge Initiative (TCI)
For years, the implementation and funding of SBC programmes in Nigeria mostly depended on support from donors. Most interventions have been stand-alone activities with little or no support mechanisms for sustainability and/or transitioning to government ownership.
This document from The Challenge Initiative outlines the technical aspects of a demand-driven approach in which state SBC programmes or interventions are led by state players from conception to monitoring in order to ensure a greater likelihood of sustained interventions and outcomes.
领英推荐
MAGENTA Impact Corner?
Technology-Faciliated Gender-Based Violence (TFGBV) is not a new phenomenon but its occurrence is increasing globally at an alarming rate. Research shows that globally, between 16-58 per cent of women have experienced TFGBV and 85 per cent of women who spend time online have witnessed digital violence against other women.?
This month we were proud to have Diyari Abdal, MAGENTA's Social Media Manager, share some of the findings of our research on the?root causes of TFGBV and our strategic communication campaign #you_and_your_conscience at the Increasing Awareness and Strengthening Response to Cybercrime in the Kurdistan region of Iraq Symposium. This event was the first of its kind in the region and was attended by University of Sulaimani, Government officials (Law enforcement), SEED, and other CSOs and private sector actors.?
MAGENTA Resource Box
Each month we bring you inspiring and innovative resources from the world of SBC that you can apply to your own work, practice, or research.?This month we're sharing Breakthrough ACTION's?Insights 101 Playbook, an?introductory guide to one of the key building blocks of dynamic social and behaviour change project design: insights. Insights are the distillation of formative research that allow you to include research findings in project design. The playbook offers concise and practical guidelines through case studies and capacity building components.?The playbook covers three insight phases:
The playbook is available in English and French!??
MAGENTA Academy News
Enrol in MAGENTA Academy Are you and your team?interested in learning more about SBC and how to apply its principles to your projects? The MAGENTA Academy is our training and capacity-building institute where we up-skill our partners on SBC theory and practice.?Download our brochure?to learn more.?
Take a look at what people are saying:?
I am leaving the SBC in a Day course feeling thankful, and illuminated but mostly with a lot of knowledge! ?- SBC in a Day participant, Mexico
This is the first time l've been part of a comprehensive SBC training. Great that it goes through the building blocks, the theoretical concepts but also clear practical exercises that help to clarify and apply this to the real world. - UNICEF Asia Pacific Region? ?
SBC fun fact of the month!?
Did you know? Modern Social and Behavioural Change Communication (SBCC) developed out of a series of behavioural change theories devised during the 1980s, including the Theory of Reasoned Action, Theory of Planned Behaviour, Diffusion of Innovation Theory, and the Health Action Process Approach.?