Invite Luck!

Deep Read (2 mins) Quick Read (scroll down)

Sometimes customers just volunteer perfect reasons why they’d purchase our Protection Plan, without us asking. “I’m replacing the last one that broke,” “How durable is this? I’m super clumsy,” or “It was going to be too expensive to repair my last one.” It’s almost too simple when we answer:

             “Um, I have a Protection Plan for that…”

There’s a lot of luck involved when our customers volunteer the perfect reason why they should buy our Protection Plan. But we can “invite luck” in the way we interact with our customers by being open to conversation, and inviting our customers to tell us about why they’re making this purchase today. Do we make our customers feel at ease, so they know that admitting they’re clumsy will be greeted with understanding, not ridicule? Will their frustration with failure be responded to with a solution, and not defensiveness? Showing empathy throughout our interactions with our customers will create a situation where they feel comfortable sharing more with us, and it’s that sharing that invites luck!

This week, be sure that you’re inviting luck with your Protection Plan by inviting conversation with your customers and you will…Make It Happen!

Quick Read: When our customers feel comfortable admitting their problems to us it often creates “lucky” situations when they tell us the reason they should buy protection. Being open and non-judgmental will invite these lucky moments.