The Invisible Work That Helps You Scale Your Role at Iconic Events

The Invisible Work That Helps You Scale Your Role at Iconic Events

So many event pros are caught in a cycle of gig after gig, pay check after pay check, and they are surviving but not thriving.

Getting your foot in the door of iconic events is the beginning. A lot?of event pros work hard to get a job at their dream event, but then what??

What happens when you find yourself stuck in the same role year after year, working but not moving forward? You know you're doing the job, and you're putting in the effort,?so what gives?!

The next thing, after you got the work, is scaling your career in iconic events without burning out.?

How do you: Land bigger roles ?Work less but earn more ?Build a career that gives freedom instead of a packed calendar?

Most event pros think that working hard and doing a good job will naturally flow into bigger opportunities. But in iconic events, where the dial is turned up on everything, you need to do the same.

And it's not about hustling more, either (which, by the way, I don't believe in or admire). It's about the invisible work that no one asks for but everyone values.?

There are a ton of talented event pros who can solve problems, master a spreadsheet, and put in the hours. What sets?people apart is not just fulfilling a brief and the work they do at the event. It's how they operate before, during and after.?

This is what it takes to get to the next level where you have scaled your impact, role, income, and career.


Here is what that actually looks like in real life:


Micro-shifts change everything.

Communicate solutions and not just the problems. If you flag an issue, bring at least one option for resolving it. The best event pros in this space aren't just messengers. They are also problem solvers.?

Make decisions like a boss and not a contractor. Even if you are a freelancer, think beyond the brief and your assigned role. Ask yourself, "What does the event actually need, and how can I contribute to that?" The more you change that shift in perspective?(of course, respect boundaries and don't overstep), people's perspective of you changes.

Speak the language of the event and not just your role. Understand how your role fits into the bigger picture, and speak the language of that instead of only thinking about your role. It's not just about your task; it's about how that task impacts the entire event.


Soft skills set you apart.

Read the room and follow your intuition. Iconic events are high stakes. The best event pros can sense energy shifts, body language, and?unspoken problems before things escalate. They can also sense when something is working well and turn the dial up on that.?

Know when to blend in and when to stand out. Sometimes the best thing you can do is be invisible and let the event do its thing. Other times, stepping out and owning a moment makes you indispensable. The event pros who will go further?can see the difference.

Be aware of yourself. The way you communicate, walk, talk, carry yourself and dress shapes how people see you and whether they will hire you again. Your brand and image should be slotting in seamlessly with the vibe of the event and the people who put it on.


Mindset takes you further.

Your mindset before an event determines how you will perform. Going in frazzled, overwhelmed and exhausted? You can probably skill execute your brief and do the job, but it will stunt your growth. Taking time off before an iconic event and doing things for your wellbeing and mind is key to performing well, focusing, and being confident.

Invest in yourself like an athlete. If you're exhausted, burnt out or running on fumes, it shows. The event pros who sustain long term careers in iconic events and grow from entry level positions to leadership roles are the ones who treat their body and mind like part of their job - they focus on sleep, nutrition and recovery during the event and not just the grind.

Think about your career beyond your next role. The people who stay in iconic events long term and thrive are the ones who aren't chasing their next pay check. They are building relationships, curating their expertise and intentionally crafting a career that aligns with their life.


Why does it matter for iconic events??

Regular events can be transactional where you do the job, get paid and move on. But in iconic events, these environments are high performance and relationship driven so your reputation, impact, and how you work matter just as much as what you do.?

If you want bigger roles, better opportunities and long term success in iconic events, don't just focus on what's obvious. Start focusing on this invisible work - the micro shifts, the soft skills, the mindset. This is what will help you be noticed and invaluable, even if no one comes out and says it.

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Laura Yarbrough-Lloyd, M.S., PMP的更多文章

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