Invisible Problems: The hidden force behind many business problems

Invisible Problems: The hidden force behind many business problems

Let's imagine that you are on a highway, driving to an important client meeting with your boss.

Suddenly, one of the foremost tires blows out in a loud explosion. You try everything to stabilise the car and only in the latest second, you manage to pull over to the sideline.

Although in safety, your boss starts to get nervous. The meeting is of great importance for the future of the company. Being late would be a disaster. Luckily you are a godlike mechanic.

You pull the emergency tire out of the trunk, lift the car and quickly replace the broken tire in record time. After 10 minutes the car is back on the highway. "You saved the company! You are a master problem-solver!" says your boss. He is dazzled by your performance. You can't resist cracking a smile.

But there is something you both didn't know.

You could have prevented the blowout in the first place. The front-right tire was slightly under-inflated, which increased the friction on the pavement. With every rotation, the tire generated more and more heat. Until it eventually blew up. You never saw that the tire was under-inflated.

For you, it was an invisible problem.

The difference between Visible and Invisible Problems

If you think about it, then there is not a big difference between businesses and cars. Both are only as functional as the sum of their components. And if one or more of those components fails, the system collapses and problems start to surface. Those problems fall into two camps: Visible Problems and Invisible Problems.

In the example of the car accident, the Visible Problem is the exploded tire. You see the problem, but you can also hear and feel it at the same time. Just imagine driving a car with a missing tire – that's quite scary.

The under-inflated tire in comparison is the Invisible Problem. It stays hidden to the perception of the driver, until the moment of catastrophic failure.

A visual representation of this concept is the image of an iceberg. Visible Problems are what you see above water. They are easy to see for you, co-workers and stakeholders. Solving Visible Problems signals value creation to the stakeholders and makes you look good in front of your co-workers.

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But if you go down the iceberg, visibility quickly decreases. Problems become harder to see and describe and eventually become invisible to your senses. But because you don't see them, doesn't mean they don't affect the system. It's quite the opposite.

Invisible Problems are at the root of many problems that are above the water. But solving them often goes unnoticed, although they have a significant impact down the line.

The key to being a better Problem Solver

The concept of Visible and Invisible Problems applies to business in the same way it does for cars. I've said that before, but here is something new: Training your eye to identify and describe Invisible Problems, can make you a better problem solver.

It's only a slight shift in perspective, but it can make a big difference. Focusing your time and efforts to solve Invisible Problems is more efficient. It has more impact in the long-term, draws you away from what's urgent and directs your attention on what's important.

There are three methods and ideas that we identified, which are helpful to spot and define Invisible Problems.

1. Start with a good question

The real challenge is often not the Solving-Part, but the Knowing-Part. Knowing which problems are the most important at any given time, sounds easier than it actually is. This is especially true when you are part of a complex environment with a lot of circulating information. Such as a large corporate workplace.

Here are the good news: You don't need to know the problem to get started. All you need is to figure out the right question.

A good question can go a long road and help find the most relevant problems. It works like a magnification glass, that helps you to take on a new perspective and see things that you didn't saw before.

Some examples of good questions:

  • If everyone would only be able to work for four hours a day, what would they stop doing?
  • What is no one talking about that keeps us from being a more creative and innovative company?
  • What process or habit became so engraved in our culture, that it is hard to change?
  • What tasks consume the most time, but are of the least importance for the value to customers?
  • What are doing at the moment, that we need to stop doing?
  • If you were CEO, what’s the first thing you’d change?

2. Drill down with the 5 Whys Method

The five ways (or 5 whys) is an iterative technique to reveal the cause-and-effect relationship of a particular problem.

The idea is very simple: To identify the root cause for a problem you repeat the question "Why?" five times. Each answer than forms the basis of the next question.

By using this method you can take a Visible Problem and reveal the Invisible Problem behind it.

Example of this method in action:

  • Employees often miss important meetings and workshops. Why?
  • Emails and invites are often not read properly. Why?
  • Employees get too many internal emails, so it's hard to keep up Why?
  • There are no best practices on how to write good and short emails Why?
  • Best practices are not documented in our company (Invisible Problem)

3. Understand problem layers with Abstraction Ladder

Like cakes, companies often come in layers. Those layers go from very concrete entities like a single employee to rather abstract entities and ideas like departments or company culture. Invisible Problems can be hidden in any of these layers, but it's more likely that they are one of the top layers.

Another way in which this is often visualised is with the Abstraction Ladder. The Abstraction Ladder is a visual helper to understand how language and reasoning evolve from concrete to abstract. The ladder is viewed as ascending, with concrete concepts at the bottom and abstract concepts at the top.

Whenever you encounter a visible problem, you can use the Abstraction Ladder in order to understand where the Invisible Problem is hiding.

How it works in practice: Sketch an abstraction ladder of your company that starts with "Single Employee" and goes up to "Whole company". Whenever you encounter a problem, you can now take a look at every step in the ladder and ask yourself "What is happening on this layer, that helps to cause the problem?

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Why this can have a big impact

In the beginning, I gave the example of Invisible Problems by talking about under-inflated tires. That problem could seem far-fetched and exaggerated. But I would argue against it.

According to the National Highway Traffic Safety Administration, almost 1/3 of Americans are driving with under-inflated tires. And since 10% the fuel is used to overcome energy resistance, this has a significant impact. Experts estimate that America's waste 1 billion gallons of fuel per year due to underinflated tires, only because they are unaware that they are driving with under-inflated tires. In numbers, that are between $2.8 billion and $3.4 billion a year on gas. Let that number sink a bit.

It is a great example because businesses suffer from the same problems. Problems that stay under the radar, but are continually eating away the efficiency and productivity of the entire company. Solving those problems can, therefore, have a big impact. But it requires a change in perspective first.

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Johannes Wetzel

Gründer von Hello Holidays | Mit Leidenschaft für die einzigartige Vermarktung und Verwaltung von Ferienimmobilien

4 年

Great article. I encountered problems like those too many times in the past. They varied from not setting up internal Communications right up to mistakes made which led to a worse customer retention. I agree with Thomas Gerstmann, the 5why method is really a great approach.?

Jason Thorarinsson

Experienced Team Lead Product Designer | Senior Product Designer and UX Designer

4 年

Great post Daniel Wirtz

Thomas Gerstmann

?? Daten & ???? Nutzer verstehen, um ?? Ziele online besser zu erreichen. Mit meinem erprobten CRO-Prozess // Mein Ziel? Mit anpacken, #zerohunger zu erreichen.

4 年

well researched. ??i love the 5why method. i always use it when really big sh** happened to get grip on it. in bigger companies/departments it also may make sense to use the?#sixsigma?method for?#processoptimization.??

Aart Verweij

Product Lead ? Product Strategy ? Innovation

4 年

Great post! Always do root cause analysis to prevent future similar errors. Because next week the other tire blows...

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