The Invisible Facebook Funnel to write 30 policies in 30 days and reduce your marketing costs

A lot of people are discovering that social media can be a great asset for online sales. Facebook, for example, can be very useful for ad distribution regardless of the product you are trying to sell. For insurance brokers this is no different, and if you learn to use this tool in the right way you can get a great number of leads and increase your sales.

However, there are a few things you need to know to create an effective online marketing strategy. A useful tip is to observe online sales as a relationship, you need to go slow at the beginning and your first introduction is very important. All insurance brokers that want to boost their online lead generation should keep this in mind because this way of thinking will provide you with good leads at a lower investment.

That is why digital advertising campaigns are becoming so popular with all types of businesses. They provide you with valuable leads because you have at your disposal tools to reach a more susceptible audience without having to pay extreme amounts or do a lot of work. Videos, for instance, are a great way to segment your audience into a group that is more likely to buy your insurance. Therefore, creating your videos for Facebook can be an easy strategy for insurance brokers online.

This is what the Digital Insurance Broker, Ed Cortez, talks about in this video. He discusses the advantages of using videos and gives amazing tips on how to produce them. For example, one of the benefits of using videos is that you make yourself a familiar face for the audience, and that is always interesting when you are trying to sell insurance. Besides, once people are used to seeing you is a lot easier to make a direct offer that will most likely result in a sale.

One thing a lot of people do not know about using ads in social media is that direct offers can be strange and intrusive for most users, and sometimes even rude. So it is no in your best interest as an insurance broker to use them. Also, they can become very expensive if you analyze your investment and your return. This happens because direct offers have to reach a great number of users before they can actually find someone that is interested. And you pay for viewers, so that is not the best way to go.

Using videos, as Ed Cortez suggests, allows you to target your direct offers only to people who are at least willing to give you some of their time. And nowadays time is a very important commodity because everybody is very busy. Every company is trying to get a little time from their consumers, so if you manage to get people to listen to you, it is much easier to get them to buy from you.

But this raises the issue of producing your videos. If you are not familiar with that, Ed Cortez gives valuable advice on how to make videos for the insurance market. There is, for example, the problem of deciding what to say on your videos. The best subjects and the most effective way to present them to your audience are a piece of essential knowledge for those who wish to succeed in the digital environment. That is why it is important to learn from those who have experience in this area and can guide your digital marketing ventures in the best way possible.

There are, in fact, several apps that can assist you in this new production activity. That is interesting because the cheapest way of creating your online content is doing it yourself, but most of us are not familiar with recording and editing videos. And because professional programs are usually difficult to use and complex for first-time users, it is more interesting to look for apps for smartphones. They are simple and you do not need to invest in any equipment, you can use your phone.

Again, listening to someone that knows how social media can increase sales and uses it himself is a smart decision. In his video, Ed Cortez talks about the apps he uses to create his online content. He also points out the importance of developing an intelligent distribution method. There are ways you can use Facebook’s targeting capabilities to reach the best audience for your product. Distributing your content to the right people is the best way of assuring you will create your custom audience.

And Facebook can be a big help in this phase of your marketing process. Insurance brokers who use social media as an advertising tool should learn everything about how their algorithm works, this way you can use it to your advantage. It may seem complicated and technical but it is very simple. In fact, the Digital Insurance Broker, Ed Cortez, explains how invisible Facebook funnel can be crucial for a successful marketing strategy. 

And, after you created your audience, people who already agreed to give you time and are familiar with you and your knowledge in the insurance segment, then it is much easier to create a lead generation campaign. This campaign will be cheaper than a broad one, targeted to a larger audience, and it will provide you with better leads. This allows you to contact people that are interested in hearing about the type of insurance that you sell. 

When using social media such as Facebook, insurance brokers must be concerned with the quality of the leads they will get. It is worth it having the trouble of creating content and segmenting your audience so that you end up with contacts that are very likely to become a sale. 

Different from what it may seem, this process speeds your marketing campaign. Thanks to technology, it is very easy to record your videos, post them, and let the Facebook algorithm do the rest. As long as you stick to a regular schedule of videos and provide interesting content, your strategy will surely work. And if you are interested in knowing more about the uses of the invisible funnel for your digital campaign, check what the Digital Insurance Broker has to say.

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