INVESTOR RELATIONS

INVESTOR RELATIONS

Its Not Just About Securing Funding; It’s About Cultivating?Enduring Partnerships That Align With Your Company’s Ambitious Vision!!


Cultivating enduring partnerships with investors who align with your company's ambitious vision, and forging strong and lasting relationships with investors is crucial for achieving sustainable growth and realizing ambitious visions.

These partnerships provide not only financial resources but also strategic guidance and access to valuable networks.

To forge these meaningful connections, it's essential to showcase your company's compelling vision, articulate your growth strategy clearly, and demonstrate a strong leadership team.

By partnering with investors who share your company's values, goals, and long-term outlook, you can create a synergy that drives innovation, expands market reach, and propels your organization to new heights.


Why Do Investors Prefer To Invest In Startups That have Been Warmly Introduced To Them?


Not an exhaustive list, but enough to paint a clear picture...


?? IDENTIFY HIGH QUALITY STARTUPS FAST - When startups are introduced by other investors, these investors will have a deep understanding of the startup ecosystem, and they are able to identify high-quality startups early on.


?? IMPROVE QUALITY OF DEAL-FLOW - People who are introducing investors to startups are typically already familiar with their investment criteria/thesis and the types of companies they are interested in. Warm intros avoids the spammy founders that have not even researched their thesis to determine an actual fit.


?? TRUSTED VETTING - startups that have been warmly introduced to investors are more likely to be successful because these startups have already been vetted by someone the investor trusts and because they have a strong network of support.


?? VALUABLE INSIGHTS - reduce the information asymmetry between investors and founders. This is because the person who is making the introduction can provide the investor with valuable insights into the founder's background, experience, and motivation.


?? EFFECTIVE DUE DILIGENCE - makes the due diligence process easier and more efficient for investors. This is because the person who is making the introduction is knowledgable in the space, has put in the time to do a deep dive to be sure the startup has ticked all the boxes, and then provides the investor with access to this information and resources that they would not otherwise have.


?? STRONG FOUNDER/INVESTOR RELATIONSHIP - Helps investors to build stronger relationships with the founders of the startups that they invest in. This is important because it gives them more confidence in the startups ability to execute on their vision, and it makes it more likely that they will come to them for help and advice in the future.


?? SAVES TIME - Reduces the amount of time and effort they need to spend on due diligence, and it gives them more confidence that the startup is worth their time and/or investment.


?? ACCESS TO UNIQUE DEALS - Can give them access to startups that they might not otherwise be able to find.


?? REDUCED RISK - Can help the investor to reduce their risk and make better investment decisions overall.


?? AVOID BREAKING SOLICITATION LAWS - Cold calling, or reaching out to potential investors without prior contact or permission, is generally considered a bad practice by the SEC because cold calling can be seen as a form of solicitation, which is prohibited under certain SEC laws. Solicitation is the act of offering or attempting to sell to someone who has not expressed an interest in buying them. Most investors do not respond to cold outreach to due to this.


This is why having someone in your corner (internally or externally) that hits all of these points above is a good idea if you are fundraising as a startup. It saves you a lot of wasted time that you most likely do not have, by ONLY knocking on doors that are already ajar....



Do you have someone in your corner to provide 'Investor Relations/Readiness" for your team?




WHAT WE DO, AND WHO WE DO IT FOR, IN A NUTSHELL…


Led by AI Venture Capitalists and successful serial entrepreneurs, we help growth stage tech startups engage with investors from a place of hot strength instead of cold weakness, and place them in a strong position to be invited to have direct access to accredited investor doors that would usually be shut to them.

Additionally, we support mid size non-tech businesses to scale in the technology landscape, which is imperative to stay competitive in today’s market.


Wanna chat? Schedule a call here to see if we are the right fit for each other

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Thanks for reading!


Welcome to the Irish side, where leprechauns are fictional, Guinness loving is a myth,?& we create our own luck??

????Kellie “the startup whisperer”, a multi-hat wearing startup founder/advisor with a special focus on people, communications & strategy within the AI technology startup space. Guiding founders to avoid rookie mistakes in growth strategies in a faster timeframe, by implementing our “I have worn those shoes and know how they feel, let me teach you how to wear them correctly” methodologies.

Melih Oztalay

Melih Oztalay Improves Digital Marketing Results | $30M+ generated for clients | Helping businesses increase by 200% their website conversions by optimizing their landing pages & CTAs

1 年

Great article. The right investors can be great mentors.

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