Investments pour into India, marketing strategies evolve, and building an authentic voice

Welcome to LinkedIn Insider India. I’m Vaishnavi Singh , Lead, Community Management and Editorial, at LinkedIn News India and every two weeks, I bring to you inspiration for your next post, noteworthy news, exclusive data, curated member spotlights and more to set you up for success on LinkedIn and beyond.

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Discover must-read stories and trending topics. Join the conversation by sharing your thoughts on the prompts below and include hashtag #LinkedInInsiderIndia for an opportunity to be featured by the LinkedIn Editorial team.

• Diverse demographics, diverse marketing strategies

A recent Kantar study highlights how marketing strategies are being tailored to cater to diverse consumer groups. In fact, millennials and Gen-Z will collectively dominate nearly half of India’s population by 2030, constituting dynamic and multifaceted segments. Brands must adeptly adjust their consumer engagement tactics to resonate with evolving patterns of behaviour, the report says. How would you suggest tailoring marketing strategies to stay ahead of the curve? Share here.

• All that glitters, is the wedding industry

What began with brands emphasising occasion wear has now broadened to encompass matching accessories in the wedding segment. According to management consulting firm Wazir Advisors, India’s apparel and accessories market reached $75 billion in FY23, with ethnic wear constituting nearly 30% at $22 billion. What are your perspectives on evolving trends in the wedding industry? Click here to share.

In this section, we’ll be shining the light on how LinkedIn members create inspiring content to help their professional community learn, grow, and share.

Ankit Agarwala , Managing Director of the PageGroup , shares the “Leadership Conundrum for the Modern Leader” in this article . Here’s why it works:

1. Ankit uses the article format, which allows him to give a comprehensive analysis of the contemporary business landscape.
2. He offers practical advice for leaders navigating these challenges.
3. The article is well-structured, beginning with a clear introduction and subsequent paragraphs addressing a specific aspect of the topic.?

Simran Bakshi highlights the importance of ownership in a team’s success in this post . Here’s why it works:

1. Each point is supported by reasoning and actionable insights, demonstrating a deep understanding of the subject matter.
2. The use of a numbered list format enhances readability and helps to structure the content logically.
3. The inclusion of a personal reflection on ownership as a foundational principle adds authenticity to the post.

Every single one of us is an expert in something and has valuable information and professional experiences to share that others can learn from. In this section, we’re inviting you to lean into this knowledge exchange so that you can connect with like-minded members, learn from each other and discuss a different subject every time.

In each edition, we highlight a valuable tip or insight from our Expert Exchange. The “Comment of the Edition” was from Bijay Kisku in response to the potential impact? of the Disney-Reliance merger on the entertainment industry.

This edition’s topic: India’s investment surge is now a pivotal force for the nation’s economy, economists at Morgan Stanley say. It mirrors the boom of the mid-2000s, with growth averaging over 8%. What are your thoughts on the subject? Comment below!

Share your insights on this development and its impact on the entertainment industry in the comments section below.