An investment that smells good.

For the past 22 years, I've immersed myself in sales, marketing, and entrepreneurship. Running Big Wolf Marketing, a telemarketing and lead generation company, has been a true education, giving me the opportunity to advise, train, and execute successful campaigns for a range of clients—from ambitious startups to renowned multinationals. Working across such diverse businesses, I’ve developed a deep understanding of what drives sales, both in the B2B and B2C landscapes.

With over 45,000 hours specializing in selling, I’ve honed a unique skillset that merges practical sales expertise with an in-depth, self-taught grasp of human sales psychology. I've learned what compels people to say "yes," how to convert "no's" into "yes's," and the underlying emotional and tactical dynamics at play. Having witnessed clients' flourishing successes and challenging failures, I've developed a sharp instinct for identifying promising business opportunities, allowing me to make strategic investments.

A year ago, I found myself examining the wealthiest individuals and noticed that a significant number were involved in the luxury goods market. This realization stayed with me, especially as I began observing sustainability issues and a growing disconnect between Gen Z and established luxury brands. A chance meeting with Ludwig, a Parisian creative director and luxury beauty brand expert, cemented this idea. Over a casual chat in a London bistro, we discussed my passion for fragrance—a love nurtured during my travels in France, where I visited several fragrance houses, building a small collection and learning about the power of scent.

Ludwig and I quickly recognized a gap in the fragrance market: a luxury brand that resonated with the new generation, offering seasonal, limited-edition collections inspired by haute couture. We envisioned a fragrance house that would merge exclusivity with sustainability, capturing the spirit of fast-paced culture and rare, high-quality products. Over a beer, we sealed our partnership, and soon after, Feuas was born.

With Feuas, we’re setting out to redefine luxury fragrance for the modern world. Our debut scent, L'Avant Nuit, embodies this mission—an exclusive, Paris-inspired fragrance crafted for those who seek something truly different. My decades of experience in sales and business have prepared me for this journey, and I’m thrilled to carve out Feuas’ place in the luxury market. We’re preparing for an investment round to fuel our growth and launch our upcoming campaign.

If you’re interested in learning more about this opportunity and the benefits of becoming an investor, join us on Friday for our pitch deck event ( Event: https://www.dhirubhai.net/events/feuasinvestmentpitchevent7261696421676912640/ ) or reach out directly for more details.

Additionally, you can pre-order our exclusive 10ml travel-sized preview of L'Avant Nuit by visiting www.feuas.com and be among the first to experience Feuas' debut fragrance.