Investment Readiness for Entrepreneurs
EWA European Women's Association
We support Female founders with Funding, Mentors and relevant International Networks.
Dear Entrepreneurs,
Whether you're gearing up for your first funding round or refining your strategy, learning from successful startups can make a significant difference.
In this newsletter, we outline key steps to prepare your business for investment, featuring expert insights and case studies from successful startups. Ready to elevate your business?
Let’s get started!
Financial Documentation – The Foundation of Trust
Accurate financial records are essential for building investor confidence and showcasing your business's health.
Keep your balance sheets, income statements, and cash flow statements current, provide detailed 3-5 year projections, and have a professional valuation ready. For example, MongoDB’s detailed financials helped secure $311 million in funding and achieve a $1.6 billion valuation in 2014.
Creating a Compelling Pitch – Your Story Matters
A compelling pitch captures investor interest and highlights your business’s potential. Craft a concise elevator pitch, prepare a pitch deck with your business model, market opportunity, financials, and team, and practice delivering it confidently.
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Understanding Investor Expectations – Aligning Goals
“Investors look for both immediate and long-term potential. A clear exit strategy is essential.” – Michael Lee, Venture Capitalist.
Aligning with investor goals enhances your chances of success. Research investor preferences, demonstrate scalability and profitability, and be ready to discuss your exit strategy.
Positioning Your Business for Growth – Building for the Future
Show investors your growth potential through market analysis, a clear scaling plan, and effective customer acquisition strategies.
Leveraging Convertible Loans – Flexible Funding
Convertible loans offer flexible early-stage funding without immediate valuation. Understand terms like discount rates and valuation caps, and know the conversion triggers. For instance, Airbnb used convertible notes to raise $600,000 in seed funding, helping secure $7.2 million in Series A and achieve a $47 billion valuation in 2020.
Hosted by the European Commission , European Innovation Council and SMEs Executive Agency (EISMEA) , 德勤 , ESTEAM | Boosting Girls' and Women's Digital and Entrepreneurial Competences , and the EWA European Women's Association . Limited spots are available - join the ESTEAM Community and elevate your startup!
Stay Inspired,
European Women's Association (EWA)