The Investment Potential of Commercial Real Estate in the ?resund Region
Poland’s real estate market is poised for dynamic growth in 2025, underpinned by strong economic fundamentals and increasing investor confidence. After a period of stabilization, optimism has returned, with various sectors of the real estate market witnessing renewed momentum.
Economic Resilience and Growth Prospects
Poland continues to be one of the fastest-growing economies in the EU, with GDP growth projected at 3.6% for 2025, significantly outpacing the eurozone average of 0.9%. Factors such as a robust labor market, increasing wages, and strong consumer demand contribute to this growth. Moreover, Poland’s central location in Europe makes it an attractive destination for investors seeking stability and expansion opportunities.
Despite global economic uncertainty and geopolitical challenges, Poland’s real estate sector is benefiting from favorable macroeconomic conditions, including EU funding, infrastructure development, and a growing emphasis on sustainability.
Office Market: The Flight to Quality Continues
The Polish office sector remains resilient despite evolving workplace dynamics. Hybrid work trends have led to a shift in demand toward high-quality, ESG-compliant office spaces. In Warsaw, the total office stock reached 6.29 million square meters in 2024, with demand focusing on prime locations that meet sustainability criteria.
Investors are targeting Class A office spaces, while outdated buildings face the challenge of modernization or conversion. With vacancy rates stabilizing at 10.6% in Warsaw and slightly higher in regional cities, landlords are increasingly focusing on refurbishments and energy-efficient upgrades to maintain competitiveness.
Retail Sector: Expansion Amid Changing Consumer Preferences
The Polish retail market is set for further expansion, driven by increased retail sales and evolving consumer behavior. Shopping centers still dominate but are seeing competition from the rising popularity of retail parks and convenience centers. Prime retail rents increased by 23% in 2024 due to high demand, and investor interest has surged, with the total transaction volume reaching €1.6 billion.
Retailers are adapting omnichannel strategies to blend in-store and online shopping experiences. The expected growth in retail sales by 3-4% annually through 2026 highlights Poland’s strong consumption-driven economy, creating opportunities for new entrants and property developers.
Logistics Market: Nearshoring and E-Commerce as Key Drivers
Poland’s logistics real estate market remains one of the most dynamic in Europe. With a total stock of 33.9 million square meters, Poland is solidifying its position as a key logistics hub for Western and Eastern Europe. The nearshoring trend, driven by supply chain disruptions and geopolitical factors, has increased demand for warehouse and industrial spaces.
The rapid growth of e-commerce further fuels this demand, with Polish e-commerce sales expected to grow from €23.6 billion in 2025 to €32.9 billion by 2029. Investors are focusing on modern, ESG-compliant logistics facilities, and the investment volume in 2024 reached €1.3 billion, showing a continued appetite for high-quality assets.
Residential Market: Build-to-Rent (BTR) Gains Momentum
The residential market in Poland is experiencing a transformation with the rise of the Build-to-Rent (BTR) segment. Poland’s rental market has traditionally been dominated by private ownership, but institutional investors are increasingly entering the sector.
BTR units account for only 1.4% of the rental housing stock, but the demand is rising due to demographic shifts, urbanization, and affordability challenges in homeownership. The supply of rental properties remains constrained, driving rent increases across major cities. Institutional investment in BTR is expected to grow, positioning Poland as an emerging market for professionally managed rental housing.
Key Takeaways for Investors and Stakeholders
As Poland’s real estate market navigates evolving economic and consumer trends, investors and developers have ample opportunities to capitalize on growth in various sectors. Whether in office, retail, logistics, or residential real estate, the future looks promising for those ready to adapt to changing demands.
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