Investment isn’t Cash; or, HowFocusing on Goals Fosters Investors’ Loyalty

“Sometimes platforms launch features that either don’t matter to the end user or don’t provide all that much of an impact.”

A crisis isn’t a reason to quit wealth management.WealthTech companies are trying to scale their business today by going downstream. Some advisors have been able to lower their minimums, which is going to pass the torch to the cheaper technological wealth management platforms.

However, the stakes are high. New investors don’t necessarily understand the concept of buying down, which is a critical point to learn in investing. But if a platform is able to figure out how to help a client reach a particular goal, they’re going to associate as long as the goal is achieved, so namely forever.

Find some ideas to consider while setting the roadmap of digital advice solutions on WealthTech Club.