Investment Due Diligence: It's a Two Way Street

Investment Due Diligence: It's a Two Way Street

When conducting due diligence on potential investors, it's essential to gather information that helps you assess their suitability for your business. Here are some key questions to ask potential investors:

  1. Investment Criteria: What types of companies or industries do you typically invest in?What is your preferred stage of investment (seed, early-stage, growth)?Are there specific geographic regions you focus on?
  2. Portfolio and Track Record: Can you provide examples of successful investments you've made in the past?Have you invested in companies similar to ours?
  3. Investment Size and Structure: What is your typical investment size?Are you open to follow-on investments in subsequent funding rounds?Do you have a preferred investment structure (equity, convertible notes, etc.)?
  4. Exit Strategy: What is your typical time horizon for investments?How do you typically exit your investments (e.g., IPO, acquisition)?Are you open to different exit strategies?
  5. Involvement and Support: How involved do you prefer to be in the companies you invest in?Can you provide guidance or support beyond capital?
  6. Due Diligence on Your End: What information or documents will you need from us for your due diligence process?Can you share your due diligence process and timeline?
  7. Network and Resources: Can you connect us with other companies in your portfolio for references?Do you have a network that could benefit our business beyond financial support?
  8. Risk Tolerance: How do you assess and manage risk in your investment decisions?What is your approach to handling challenges or setbacks in portfolio companies?
  9. Communication: How often do you expect updates on the company's progress?What is your preferred mode of communication?
  10. Alignment of Goals: What are your expectations regarding the company's growth and performance?How do you define success in an investment?


When engaging with potential investors, it's good practice to explore various aspects through thoughtful due diligence.

Start by understanding their #InvestmentFocus , asking about the types of companies or industries they typically invest in.

Probe into their #PortfolioExamples and #InvestmentTrack Record to assess their experience and success in similar ventures.

Clarify their preferences regarding #InvestmentSize and #InvestmentStructure , including whether they are open to follow-on investments.

Inquire about their #ExitStrategy , time horizon, and preferred exit methods. Discuss their level of #InvestorInvolvement and willingness to provide support beyond capital.

Learn about their due diligence process, required information, and expected timeline using #DueDiligenceProcess and #DueDiligenceTimeline .

Assess their #InvestorNetwork and potential resources they can bring to the table. Understand their approach to #RiskAssessment and handling challenges. Clarify communication expectations using #UpdateFrequency and #TransparentCommunication.

Finally, explore #InvestorExpectations and ensure alignment with your company's goals. This comprehensive dialogue ensures a mutually beneficial and transparent investor-founder relationship.

John Nordin

Startup Investing, Volunteering, Fishing

1 年

I've invested in 32 startups as an early stage angel investor and I can think of only a handful that performed anything close to due diligence on me. Many just seemed to want to know how much I was willing to write a check for. Nothing intrinsically wrong with that but, given that this could be a 10 year relationship, a little upfront introspection might be warranted to insure FIF (Founder-Investor Fit).... just made that up.

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