Investing in Nature As Part of Your Sustainability Strategy
By Tori Chen , Climate Analyst
This article was originally published on carbonbetter.com on September 5, 2023. Subscribe to our LI newsletter, Sustainable Progress , to get a bi-weekly digest of brand new content.
Beyond carbon neutrality, nature plays a pivotal role in global sustainability, offering solutions to combat climate change and restore biodiversity.
When discussing sustainability, carbon footprints are often what first come to mind, especially with many countries and businesses making public commitments and taking actions to reach net-zero emissions. Although this focus on reducing and removing carbon emissions is immensely important for the health of our planet, one important aspect of sustainability has often been overlooked—nature . Over time, human activities such as pollution, deforestation, overfishing, and mining have degraded Earth’s ecosystems. These conditions endanger many species, made evident by the 69% decrease in wildlife populations between 1970 and 2018. Nature loss also puts economies at risk, as businesses and governments rely on natural resources for agricultural production, energy generation, and much more. This destruction of nature has the potential to reduce global GDP by $2.7 trillion annually by 2030.
Nature restoration, carbon neutrality, and climate change are all closely linked. As greenhouse gas (GHG) emissions continue to rise, the impacts of climate change become more severe, and ecosystems suffer. On the other hand, nature can act as a powerful tool to help fight the climate crisis. Over the past 10 years, natural carbon sinks, such as oceans and forests, have removed 54% of the man-made emissions generated in that timeframe. By investing in nature and regeneration, biodiversity can be protected and restored, while simultaneously reducing carbon emissions and slowing global warming. In short, having a nature-centric focus is critical for sustainability strategies.
What Does It Mean to Be Nature-Positive?
The global goal for nature, set during the 15th meeting of the Conference of the Parties to the United Nations Convention on Biological Diversity (COP15), is to have humanity living in harmony with nature. This includes an increase in the area and integrity of natural ecosystems, reducing rates of extinction, and safeguarding the genetic diversity of species. To accomplish this, there is an intermediate target of having net positive improvements in nature by 2030, when compared to the 2020 baseline. Businesses can contribute to these efforts through incorporating strategies to achieve nature-positivity with urgency.
The concept of being nature-positive means halting and restoring the loss of natural processes and ecosystems. This encompasses both living nature (plant and animal species) as well as non-living nature (resources such as water and air).
The table below shows examples of how some business activities can go beyond GHG emissions reductions to help improve overall environmental health, while driving value for businesses.
EXAMPLES OF BUSINESS ACTIVITIES WITH ADDITIONAL NATURE BENEFITS
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Nature-Related Frameworks
Organizations around the world are beginning to recognize the importance and urgency to address the nature crisis, and have established frameworks to support this. These frameworks can be a helpful tool for businesses to structure how they approach quantifying impacts, as well as target setting and prioritization.
THE SCIENCE BASED TARGETS NETWORK (SBTN)
SBTN is creating technical guidance for setting targets for nature and tracking progress towards them. There are five areas of focus – freshwater, land, biodiversity, ocean, and climate. Currently, the guidance for climate-related emissions reduction targets is fully released under the Science Based Targets initiative (SBTi) . For the other areas, there is published guidance for Step 1: Assess, Step 2: Prioritize, and Step 3: Set Targets, with Step 4: Act and Step 5: Track coming out in 2024. Targets created under the SBTN guidelines are based on the latest scientific research and are aligned with global goals for nature.
THE TASKFORCE ON NATURE-RELATED FINANCIAL DISCLOSURES (TNFD)
TNFD has developed a risk management and disclosure framework to help companies identify their dependencies and impacts on nature, in addition to associated risks and opportunities. This framework is currently in beta testing, with the final version to be published in September 2023. Although both the SBTN and TNFD frameworks are yet to be finalized, it is helpful for companies to get a head start on understanding what will be coming to ensure they are ready to report and disclose nature-related information.
CLIMATE, COMMUNITY, AND BIODIVERSITY (CCB)
For carbon credit project developers, the CCB standards work to provide assurance that carbon offsets deliver community and biodiversity benefits in addition to carbon reductions. Project developers must prove that the impacts on nature from the carbon offset project are net positive, ensuring negative impacts are mitigated, especially when it comes to endangered ecosystems or species. For more on CCB standards, go here .
How Companies Can Become Nature-Positive
MATERIALITY ASSESSMENT
Before creating and implementing a nature-positive strategy, businesses need to have an understanding of what natural resources are used in business operations, how local ecosystems are impacted, and the environmental footprint of their products and services. This can include anything from wastewater management, supply chain operations, or even the coffee in the break room. Additionally, companies will need to assess their current governance structure, available funding, employee knowledge and readiness, and data capabilities to support the execution of a nature-positive business strategy. A materiality assessment can act as a framework to help evaluate environmental aspects and drive strategy development, with considerations for business risks and stakeholder priorities.
SET GOALS & TARGETS
After gaining an understanding of their baseline impacts on nature and current operational capacity, organizations should set quantifiable and time-bound targets to work towards. Using the SBTN or other frameworks can be a helpful start.
CREATE A SUSTAINABILITY PLAN
Once targets have been set, companies will need to determine strategies and roadmaps to achieve them. Oftentimes, existing sustainability initiatives can be adapted to include nature-positive elements. Although there isn’t a one-size-fits-all approach for all businesses, some practices that can be used to achieve nature-positive goals include:
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Challenges and Opportunities
DATA ACCURACY
As with any new business initiative, transitioning to nature-positive operations can pose some challenges. One main challenge comes from the quantification of nature impacts, especially across the supply chain. While some metrics, such as water usage, can be easier to measure and track, metrics, such as biodiversity loss, can be more difficult to define and measure. One method that can be used for quantification is the University of Cambridge Institute for Sustainability Leadership’s Biodiversity Impact Metric . This calculation takes into account the land area impacted, the proportion of biodiversity impacted in that area, and the relative global importance of biodiversity in that area. However, this math has its limitations, and business decisions should be made using this metric in conjunction with other factors, such as water impact, GHG emissions footprint, local regulations, social impact, and more.
AVOID GREENWASHING
Properly quantifying impacts on nature is an important challenge to overcome to prevent greenwashing. While working on their sustainability journeys, businesses need to be careful to prevent using buzzwords or making unsubstantiated claims. For example, “regenerative” is a term that gets used frequently in marketing, implying that business operations have a net positive impact on nature. However, it can be difficult to get specific around this and quantify impacts. Some questions to consider:
INACCURATE TECHNOLOGIES & METHODS
Similar to ‘getting smart’ on buzzwords, there are other information barriers often seen in the sustainability space. For example, many technologies or methods may be missing information on its true efficacy when implemented outside of a research setting. While compostable packaging could have both environmental and business benefits, the reality is that only a fraction of compostable materials actually get properly composted. One UK study found that 60% of home-compostable plastics do not fully break down and leave plastic in the soil. For more on this topic, check out our Convenient Fantasies series . Before implementing any new initiatives, it’s important to fully understand all of the potential nature impacts of the initiative.
TURN CHALLENGES INTO OPPORTUNITIES
Incorporating sustainability into business will definitely require time and resources; however, making these investments can result in opportunities for growth and value as well. In the long run, companies can see savings through cost and risk reductions across the business. By shifting energy sources or improving supply chain sustainability, businesses can reduce risks of loss or damage due to climate change-related events. Additionally, as customers and stakeholders demand more sustainable products and services, businesses can mitigate reputational and regulatory risks by ensuring their operations are in line with this demand. Companies can also use this demand as an opportunity to offer nature-positive products and services to open new revenue streams.
How CarbonBetter Can Help
CarbonBetter offers a variety of sustainability services that can be tailored to any stage of your company’s sustainability journey. We provide:
Conclusion
In order to effectively tackle the climate crisis, governments, businesses, and individuals need to look beyond just carbon impacts and focus on restoring nature as a whole. Whether through re-evaluating their sourcing options, being mindful of consumption and waste from business operations, or investing in biodiversity credits, businesses have the opportunity to make an impact. No matter where you are in your sustainability journey, we can help. Contact us today to learn more .
Tori Chen is a climate analyst at CarbonBetter. She comes from an ESG strategy consulting background and helps businesses identify growth opportunities and build resilience through sustainability initiatives. Connect with her on LinkedIn and say hi!
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