Investing in the Future of Sierra Nevada: A Commitment to Excellence

"Investing in the Sierra Nevada ski resort is not an option, it is an obligation." This is the guiding principle that has driven Cetursa's management since they took over the reins of Granada province's renowned ski resort in 2018. Their assessment revealed a significant investment deficit of one hundred million euros, accumulated over the previous decade, which had left the resort in a deteriorated state.

Strategic Plan for Modernization

The 2020-2030 Strategic Plan was launched with the goal of making Sierra Nevada more profitable, accessible, and sustainable, especially considering the impacts of climate change. This comprehensive roadmap outlines investments totaling 150 million euros, to be executed in phases up to 2030. These funds are earmarked for continuous upgrades to infrastructure and expanding accommodation capacity to meet current standards.

Historic Investment Milestone

Last season, the Junta de Andalucía leveraged European Next Generation funds to implement the most ambitious investment program in the resort's history, allocating over 32 million euros in a single season. This infusion of capital facilitated the renovation of the snow production system, the upgrade of snow machines, and the inauguration of the Al ándalus gondola ski lift.

Future Investments and Developments

Cetursa is poised to reinvest the twelve-million-euro profit from the last season and will receive another boost from European funds. These resources will support further projects over the summer to prepare for the 2024-2025 season.

Cable Car Cabin Renovation

One of the flagship projects includes renovating the cabins of the Borreguiles cable car. This cable car runs between Plaza de Andalucía and Pradollano to Borreguiles, parallel to the new Al-ándalus lift. All cabins will be upgraded, featuring panoramic windows and the capacity to accommodate up to eight people. This project represents an investment of over two million euros.

Enhancing the Beginner Experience

Another significant initiative is the reorganization of the Borreguiles area to better serve beginner skiers. Cetursa plans to introduce more activities and enhance the leisure offerings for the over 300,000 visitors who do not ski, as well as for families with children.

Reopening of Nevasol Restaurant

The Nevasol restaurant, closed for four years due to structural issues, will be reopened in the 2024/25 season. The old structure has been demolished, and the construction of a new restaurant is underway, with an estimated investment of two million euros.

Infrastructure and Technological Upgrades

Further improvements for the next season include enhancements to the Pradollano underground car park and advancements in digitalization, such as a queue counting system to monitor wait times for the main ski lifts.

Night Skiing Enhancements

The flood lighting on the Río ski slope will be modernized to facilitate night skiing. The new lighting will be energy-efficient and environmentally friendly, ensuring minimal impact on the resort’s telescopes.

Relocation of Central Offices

Cetursa’s central offices will be moved to the Montebajo Club, a building that has been vacant for fifteen years. This facility will be refurbished to house staff, while the current headquarters in Plaza de Andalucía will be converted into a hotel.

Major Projects on the Horizon

The Parador chairlift will be replaced by a gondola lift, significantly increasing its capacity and extending its reach to the Pe?ones car park. This major project, requiring an investment of over 30 million euros, is expected to go to tender within the next two to three years.

Looking Forward

Cetursa's commitment to continuous investment and improvement reflects a broader vision of sustainability and excellence. By modernizing facilities, enhancing visitor experiences, and investing in sustainable practices, Sierra Nevada is poised to remain a premier destination for winter sports enthusiasts.

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