Investing in the Future of Commerce

Marc Andreessen likes to say software is eating the world. In the world of commerce, the story is somewhat different but no less exciting: Shopify is eating the world of commerce.

There are a variety of major Shopify milestones in the world of digital commerce this year to highlight, but the most telling is: The cumulative traffic to stores on Shopify has now exceeded the total website traffic to Amazon.com. As Shopify’s impact has grown and is felt throughout the market this year, our practice has grown, and it was time to invest further in that growth.

Our leading Shopify Plus practice is entering a new chapter: I am thrilled to announce that Nina Collier has joined our team as our new Director of eCommerce.

Nina brings an enormous amount of expertise to TAG. With a background in marketing and merchandising, Nina has spent the last eight years focused on the ecommerce and direct-to-consumer space, leading multidisciplinary agency teams, focused on everything from experience design to full stack development, account, and project management, strategy, and analytics. Her previous client portfolios spanned a wide range of sizes and verticals —from small, upcoming fashion digitally native vertical brands to large, enterprise CPG companies.

Nina will be bringing all of this expertise to our clients, along with her strategic guidance, which already has a proven track record of sales growth and customer engagement.

Onward to 2022!