Investing in Employee Development: The Key to Driving Growth in the IT Channel

Are you tired of hearing about the skills gap and talent shortage in the IT Channel?

Are you keen to do something about it?

Well, buckle up because we're about to take you on a deep dive into how investing in the development of your employees can lead to business growth.?

Right now, the industry is evolving rapidly, creating a skills shortage that requires IT professionals to both reskill and upskill to meet the demands of the changing market. It’s now more important than ever for companies to access learning programmes that can effectively combine both knowledge and skills development for their employees.??

This will be the key differentiator between your organisation and the competition, enabling you to enjoy long-term, sustainable success.??

So, what are the benefits??

• An increased understanding of your customer's needs: investing in employee skills development can help sales employees to better understand your target market’s pain points and discover opportunities for solutions. This, in turn, leads to more effective sales pitches and proposals that have a shorter sales cycle and a higher win rate.?
• Improved knowledge of solutions: employees that have a good understanding of your company's offerings will ensure they provide a better all-round service. They can offer solutions that meet the customer’s specific needs, that translates into increased customer satisfaction and loyalty.?
• Enhanced communication and negotiation skills: sales employees that cultivate their soft skills can better communicate the value of your solutions and negotiate deals that benefit both your company and the customer.?
• Competitive advantage in the marketplace: investing in your employees’ development gives your company a competitive edge in a crowded marketplace. Customers will recognise the difference in the knowledge, communication, and service of a high performing, professional sales team, setting your company apart from its competitors.?

Great! But how do you go about making this happen???

To successfully implement an employee development program, you should consider these best practices:?

• Review your business objectives: the first and most vital step is to identify and clearly define the goal(s) you’re looking to reach. A sketchy set of objectives can make the entire process more time and resource-consuming than it needs to be.?
• Consider the skills and knowledge that you need to succeed: once you know where you want to get to, you can isolate the skills and knowledge gaps you need to fill to get your company where you want it to be.?
• Create a development plan: a tailored, bespoke learning programme that effectively delivers everything your team needs to grow.?
• Provide ongoing support and opportunities for learning and growth: never get complacent, developing and honing your employees’ skill sets and knowledge base is an ongoing process. Providing ongoing support such as workshops, mentorship programs, and continuing education is a must.?

Investing in the development of your employees is critical for long-term success. By doing so, companies can provide a better service, improve their understanding of customer needs and enhance communication and negotiation skills that will achieve a competitive advantage in the marketplace.?

At EvoLearn , we're on a mission to unleash the full potential of individuals and organisations through innovative, personalised learning solutions. We're passionate about empowering our participants to unlock their talents so they can reach new heights of achievement. Whether you're a freelance professional, or an entire team, when it comes to learning, we're dedicated to helping you achieve more.??

With our innovative blend of technology and creativity, we're revolutionising the way people learn and grow.??

Join us on this exciting journey and let's make a difference together...?

Janie Sexstone is an IT industry professional with significant sales management experience within the IT Channel. She spent twelve years as a Senior Manager within 惠普企业服务 , latterly within the Channel organisation, holding senior roles as a Sales Manager and a UKI Channel Sales Operations Manager, responsible for driving major Sales Transformation within the organisation.