Investing in Africa: sounds crazy, just hear me out.

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Foreigners often assume they understand Africa’s dynamics because of the globalized world we live in, where access to information is easier than ever.

Many view #Africa as a single, monolithic entity, overlooking the #complexities and unique characteristics that define each country and its people. This belief is often fueled by preconceived notions, stereotypes, or the way Africa is sometimes portrayed in the media.

Unfortunately, these oversimplified views can lead to assumptions that they can apply a “??????-????????-????????-??????” business model to the continent. We cannot logically “???????????? ???? ????????????” because it is not one country with a single currency, government and regulatory framework, social system or business ecosystem. From a business point of view, companies do not operate “???????????? ????????????” – they instead have the opportunity to win share in specific national markets.

Let me dive you deep into some insights.

https://www.luisacasagrande.com/2025/02/21/investing-in-africa-sounds-crazy-just-hear-me-out/