Invest in Women - International Women’s Day 2024

This year, the theme of International Women’s Day is 'Invest in Women: Accelerate Progress' — but let’s not gloss over the realities of inclusion in the nonprofit world: 75% of the workforce is female, yet a mere 18% of women have cracked the CEO ceiling.

Even those who make it to the top face a pay gap that’s more of a chasm: male nonprofit leaders earn an average of 23% more than their female counterparts.

It’s a glaring signal that while we’ve come far, there’s still a long way to go on the road to genuine inclusion and equality.

Coming up in this edition:

• Code for thought: How Girls Who Code uses awareness campaigns to #InspireInclusion.
• Chick this out: ChickTech is reclaiming gender stereotypes and creating community through branding.
• That’s handy: Free social media templates for your International Women’s Day posts.
• Literal Women: Meet the women of LH.?

How Girls Who Code Uses Awareness Campaigns to Inspire Inclusion

We’ve long been admirers of Girls Who Code, a nonprofit that aims to close the gender gap in technology.

We also admire their marketing strategies and advocacy efforts, which have generated 13 billion+ engagements globally through events and campaigns that advocate for progress in STEM and spotlight women making change in their communities.

Campaigns have included a digital visual album, a collaboration with Lizzo, the world’s largest online #MarchForSisterhood, and #SisterhoodStory, a virtual event series in collaboration with Apple.

• Listen to our podcast episode on diversity in tech with Latinas in Tech co-founder Rocio van Nierop.

How ChickTech Uses Branding To Reclaim Gender Stereotypes

ChickTech, a nonprofit committed to making the tech industry more accessible to women and non-binary individuals of all ages, is on a mission to cultivate a tech culture that’s inclusive to everyone.?

The term “chick” is a playful yet powerful reclamation of the word, chosen to signal that women and non-binary people not only deserve a seat at the table in tech but that they’re redesigning the table itself.

However, the folks at ChickTech acknowledge that it doesn’t resonate with everyone they aim to support.?

In response, they’re actively seeking feedback from their community to guide the brand’s evolution to greater inclusivity.

This open call for community input is a strategic move to engage their audience and align the brand with the needs and values of its stakeholders and supporters.?

It’s a thoughtful approach to branding that recognizes the importance of staying connected and relevant to the community ChickTech serves.

Looking for more rebranding inspiration??

• Check out these five branding case studies and what you can learn from them.

IWD Social Media Templates: We’ve Got You Covered!

Still haven’t planned your International Women’s Day social posts yet?

Don’t worry, we’ve got you!

The LH design team has crafted two downloadable social media templates in Canva to help you share your IWD message.

• 1080 x 1080px here (view only, duplicate to use)
• 1080 x 1920px here (view only, duplicate to use)

Meet the Women of LH

This month, we’re pulling back the curtain on the women behind the scenes of the Literal Humans content machine to ask them about their experience of working for an inclusive, equal-opportunity employer.