Invest In Communication 2

Welcome back to our exploration of the 'Hustle' pillar in our Greater Life journey. Today, we take forward our theme of ‘make the investment’, delving deeper into the Seven Steps of the Greater Life Clarity and Traction system, with today’s focus being on the sixth element of the system: Communicate your message.?

The significance of communicating your message may seem elementary, yet it's worth revisiting. If you're not achieving the desired sales, engagement, or connection with your ideal customer, it's a clear signal that your communication could be improved. Remember, when you're communicating the right offer to the right people, in the right way, results must follow – because when this alignment occurs, you’re literally giving bread to hungry people.??

So, where can improvements be made? It could involve better understanding your unique value proposition, comprehending your customer's pain points or desires, or even reassessing whether you've identified the right customer base. For more insights on this, I recommend the Ignite Your Ikigai CoffeeCast linked here, which significantly transformed my perspective on identifying the ideal customer.?

Beyond understanding your value and your customer, the packaging of your offer matters too. Even if you have the perfect product or service, the way you communicate it can make all the difference. Remember, your customers may prefer whispers while you're currently shouting via email. It's crucial to meet your customers where they are, communicating in a manner they resonate with.?

Aligning your communication requires an investment in understanding who you are, who your customers are, the unique value you offer, the offerings you create, and how your customers prefer to receive information. The ultimate goal is to ensure these elements work together harmoniously to land with impact.?

Simplicity is key in this alignment. Two books - 'Building a StoryBrand' by Donald Miller and 'Winning the Story Wars' by Jonah Sachs - both emphasize the power of simplifying your messaging. Less truly is more.??

Remember, communication is not just about addressing the logical brain. Often, it's about connecting with the more primitive, reptilian brain, as suggested by Oren Klaff in his book 'Pitch Anything'. The primitive brain evaluates whether the information presented is worth expending energy on. In other words, your communication must immediately assure customers that engaging with your message is beneficial.?

So, should you overtly highlight your customers' pain points? While it's vital to acknowledge their struggles, it's equally essential to strike a balance. You must let your customers' primitive brains know that you understand their pain and can aid in achieving their desires - all within the blink of an eye. This is a skill worth investing your time, effort, and energy into mastering.?

If you want it on a bumper sticker: Tell your customers how you can help. Share stories and examples that prove it.??

AND?

Do the above daily. The end.??