IntuiFace + Beacons: The new power couple

Great month for IntuiLab! After the recent release of accessibility features in the IntuiFace platform that make the creation of Design for All digital interactive experiences a breeze, I am thrilled to announce the support by IntuiFace of multiple beacon scenarios based upon the iBeacon?, Eddystone-UID? and Eddystone-URL? protocols:

Application Notification: Detect beacons and show related content. For example, gallery visitors holding iPads running IntuiFace-based experiences are presented with information about each beacon-tagged work of art as they are approached. That’s the “traditional” beacon scenario.

Proximity Detection: Detect real-time change in distance separating a beacon-tagged item and an IntuiFace-based digital sign. For example, create signage that displays information about the item – or items – lifted off a shelf or placed in a specific location. Ideal for Lift & Learn or Bring & Compare scenarios which are becoming more and more popular in retail.

URL Broadcast: Broadcast a URL using the Eddystone-URL protocol. For example, run ads in IntuiFace-based kiosks that – when touched – broadcast URLs for associated coupons. As no special apps are required on the latest iOS (running Chrome) and Android phones and tablets to capture these broadcast URLs, Eddystone-URL promises an increased level of beacon adoption. I am super excited by this last scenario as it opens up a brand new world of possibilities called the Physical Web?: Imagine your IntuiFace presentation sending a URL for your attendees to go into more details on a particular topic on their phones, your IntuiFace retail UX broadcasting product information or cart as an alternative to QR codes for a customer to complete an order directly from her phone’s Chrome browser, and zillions of others people engagement opportunities.

I’m not going to mentioned here the numerous reports (because you can find them easily) forecasting the large and fast beacon adoption across any markets. While first in retail as a key enabler for proximity marketing, beacons are quickly penetrating other markets such as museums, hospitality, logistics or manufacturing. Implementations can include wayfinding, exhibitions, and accessibility for the visual and hearing impaired.

IntuiFace + Beacons, combined with data capture and analytics, is a power couple that dramatically accelerates our customers’ ability to experiment with and deploy beacon-enhanced digital experiences that - as always since IntuiFace’s first release – is achieved without coding. Get started today and take it from here!