Introduction
In the dynamic world of entrepreneurship, optimism fuels the journey of every small business owner. Armed with a great product or service, you’re on the brink of creating something remarkable. However, the harsh reality is that 50% of small businesses face the daunting prospect of folding within their first five years. Why? Marketing challenges.
In a landscape where time, resources, and visibility are scarce, the success or failure of your business can hinge on the effectiveness of your marketing strategy and execution.
1. The Small Business Marketing Challenge
Challenge #1: Lack of Leads
In the relentless pursuit of business success, leads are the lifeblood that sustains growth.
The first step in lead generation is understanding your audience
Just as a fisherman selects the right bait, knowing your audience enables you to tailor your message effectively. The importance of specificity in your marketing message, ensures it cuts through the noise and captures genuine interest.
Challenge #2: Poor Visibility
In a world inundated with information, poor visibility can be a silent killer for startups, small businesses, entrepreneurs, and small/solo marketing teams. Unfortunately as with Lead Generation, there is a balance between time to create a successful marketing strategy, execute your various marketing activities, and having knowledge and expertise to make it effective or typically having the budget to get the leg up you require to get the marketing results you deserve.
As more startups and small businesses hustle daily to get leads, or spend time on efforts that has limited returns, the time, knowledge, cost challenge tends to hold them back.
Challenge #3: Lack of Marketing Knowledge
We touched on this a little above. Business Owners, and Small Business Marketing personnel are often thrust into the role and have to be jack-of-all-trades, and marketing is no exception. We know that wearing many hats or trying to understand all facets of marketing can be daunting, especially if marketing isn’t your forte or maybe your marketing experience doesn’t span the breadth and depth required to support your growth ambitions.
To IGNITE your marketing, consider learning from industry experts and other successful entrepreneurs to help guide and support your marketing transformation journey ahead.
Do you relate to these marketing challenges?
Take our one question multiple choice survey and let us know the challenges you are facing. It will take you all of 10 seconds to complete. ?? Your information will remain anonymous, and help support many small businesses with their marketing challenges. We will also redirect you to a more detailed article as a thank you.
2. Strategies That Can Help
Strategy #1: Tailored Learning Paths
In the diverse landscape of small businesses, one size certainly doesn’t fit all.
Unfortunately, people are overwhelmed with too much unstructured content readily available on the internet. The solution to your learning and embedding it within your day to day marketing is having access to a curated structure and plan of content in one place to support you with your 'Do It Yourself Marketing' challenges, that’s easy to follow and will take you on a transformation from A (Get zero or poor marketing results) to B (from Zero to Hero marketing results).
Find out more about our pre-launch Marketing and Coaching Programme - IGNITE Your Marketing in 6 Weeks!
Strategy #2: Interactive One-on-One and Group Coaching
Knowledge is essential, but personalised guidance and support is transformative.
Our IGNITE course and add-on coaching sessions go beyond generic advice. They are tailored to address the specific challenges your business faces, ensuring you receive actionable guidance that directly impacts your marketing success.
Whether you’re navigating the complexities of what marketing technology is right for your business and how to implement it, how to get the best out of social media marketing, email marketing, Paid Ads, Automating your customer journeys or refining your SEO strategy, our coaches are here to provide insights tailored to your business.
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Our courses are more than a product, you get access to a coach that will help bring you business success and is here in case you get stuck. A coach who has helped grow startups, Small Businesses, SMEs, and $Billion corporate businesses.
Strategy #3: The Power of Community Support and Collaboration
In the journey of entrepreneurship, collaboration is key. Joining a thriving community , where like-minded entrepreneurs come together to share insights, seek advice, and celebrate victories. Our community is a powerhouse of collective wisdom, ensuring you’re never alone in your business and personal growth journey.
3. Overcoming Time and Budget Constraints
At Autus, we understand the preciousness of time. Our marketing and business growth courses, coaching and resources are designed with your busy schedule in mind, offering flexibility without compromising the effectiveness of your marketing strategy and results.
Our courses are being designed to deliver impactful results without straining your budget, ensuring that every small business can access the knowledge, expertise and tools they need for growth. Of course if you prefer to outsource your marketing our marketing agency can support you further.
Get ready to IGNITE Your Marketing in Six weeks!
Join our waitlist to be informed of new courses, masterclass / mastermind events, coaching and memberships – they all have one thing in common and that is to IGNITE your marketing and business growth!
It’s important to emphasise our Autus Academy will not be generic online courses; it’s your partner in overcoming obstacles and unlocking the full potential of your business, with a coach that guarantees to make a difference.
You will soon be able to explore our IGNITE Marketing Course and Coaching Support offer – from Strategy, Marketing Systems, Content Creation, Social Media, Email Marketing, Marketing Automation and more. And leveraging modern tactics such as AI for efficiency!
We will be leveraging our proprietary Autus Marketing and Business Growth Model (GRATE) throughout - guaranteed to make your marketing GRATE again? (sorry couldn't resist!). ??
Don't Delay Join Our Pre-launch Waitlist for IGNITE Founding Members today!
By joining our waitlist you will be identified as an Autus Academy founding member and you will receive founding member benefits, prioritised advanced communications about our IGNITE Your Marketing in 6 weeks course and coaching program, and other course, coaching programs and resources available or in the pipeline.
As a special Founding Member joining our waitlist, you will receive:
Your success story begins here. Join our new Academy as a founding member and get ready to IGNITE Your Marketing in 6 Weeks. Our pilot starts on 7th February 2024.
Offer of founding member status will not be granted after 31st December 2023.
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