Introduction to mimic
Mimic is a virtual constructor developed to provide a solution for delivering experiential content using cloud, 2D, 3D, video and immersive technology to the audience from a single platform. Designed to enable creators, brands, event and video professionals to build a digital presence using the right tools, without coding.
We are developing a unique tool which helps the adoption of cloud technology and immersive tech for industry professionals.
We live in a world where a big part of content is being delivered using video, a decade ago it was delivered through text and images. Technology is progressively moving us towards creating more engaging experiential content and this is where the metaverse becomes the new internet, where content is delivered through immersive experiences in interconnected worlds, ONLINE, IN REAL WORLD and the blurred space in between. With this in mind, mimic was developed to enable creators to deliver constructed content experiences using tech that suits the audience and project deliverables.
Our mission is to empower creative professionals and provide them with affordable, accessible and easy-to-use technology, an “adoption to metaverse” if you prefer how that sounds ??.
The role we will play in this industry is not to create another metaverse or a blockchain game or virtual platform, but rather to be a reliable SaaS solution for metaverse creators, video professionals and live event producers. We have experienced the seamless blend that is possible between various industries and technologies and it is what inspired us to create this product.
As professional event tech producers ourselves, our focus organically evolved from live event engagement to working on over 100 virtual projects, delivering different experiences, across audience scales of 200 to 300 000 concurrent online users. We decided to create a tool to streamline our content delivery, and we called it mimic. That’s how it was born.
There was a clear gap in the market for a constructor that eases the delivery of content for industry professionals, so we decided to make a product out of it by making it more comfortable and easy to use. We further simplified the offering with a pay-as-you-use system which can be monitored with no fixed subscriptions and no hidden fees.
How we think about the features
Functionality and comfort is key! By working with industry professionals, partners and clients we gather insight on existing features and which features to implement in product updates in order to save time and produce better content delivery. Join our discord community or just send us an email if you believe that we need to focus on a specific feature.
How we select integrations
Simply put it needs to help someone do something and be compatible with as many devices and web browsers as possible (Functional, Compatible, Scalable and Accessible).
Currently we support the integration of webgl engines like Playcanvas, Threejs, BabylonJS and Unity. Projects built using those engines can be embedded to our pages. For video professionals we integrate bitmovin which allows transcoding, live streaming (SRT & RTMP),per title encoding, with more features scheduled ahead as well. We have integrated Theo Player as a reliable native player so our users can customize the look and feel of it. Our broadcast pages allow creators to embed their own embed players or use Vimeo or Youtube.
Use Cases
Mimic consists of modules that cater to different use cases, to name a few:
- Running live virtual events
- Taking live video and media content to your custom virtual worlds
- Constructing immersive experiences
- Constructing virtual showrooms (products, museums etc)
- Running Interactive training/educational portals
- Running virtual activations
- Video Portal
- Enterprise metaverse
- Content delivery to a metaverse
- Interactive streams
Metaverse Integration
Taking your Digital Content Delivery to a metaverse
If you are looking for a tool that manages transcoding, storage and the live streaming of media content seamlessly taking it to a metaverse without the headache, and without any coding, then mimic is the tool for you! We are developing tools to make integrations in Virtual Worlds easier, check our roadmap to see what is in our development plan.
Getting images and live streams to Decentraland Builder.
Metaverse Assets
We have designed and developed a Black Stone Collection of virtual venues for deployment in a metaverse. These will be available for users to explore in due course.
[WIP of the auditorium]
Building your own metaverse in mimic
You are able to develop your own metaverse projects and integrate them with mimic. You can integrate your own metaverse project builds using WEBGL engines by embedding them directly into the pages.
We are looking forward to working with our early adopters and partnering with our users.
We hope you enjoy mimic as much as we do.
Good luck constructing, streaming and designing.
Mimic Team