Introduction to Masterclass Session 7: "Applying Innovation Smarts - Knowing When to Duck or Dive"

We are thrilled to invite you to Masterclass Session 7, titled "Applying Innovation Smarts - Knowing When to Duck or Dive," happening on October 24th at 5 PM CEST / 8 AM PDT. This session will be an in-depth exploration of the challenges and opportunities associated with innovation, with a particular focus on the rapidly evolving translation and localization industries. These sectors are undergoing major transformations, creating both disruption and growth opportunities.

Key Questions and Expert Insights

This webinar will tackle essential questions such as: Can anyone become an innovator and make a lasting impact inside and outside their industry? How do innovators secure funding and support to make their ideas shine? And how can you tell if a great idea will translate into a successful product? Joining us to answer these questions are Konstantion Savenkov, CEO at Intento, and Olga Blasco, M&A Principal Partner at Lion People Global - two industry leaders in innovation and business strategy who bring a wealth of experience to the table.

What to Expect from this Session

We will cover critical topics, including why some startups succeed while others fail, with a special emphasis on the translation and localization industry. According to recent reports, the global language market is projected to reach $72.72 billion by 2027, driven by the growing demand for multilingual content, advances in AI, and cross-border business expansion. This landscape requires businesses to innovate, adapt, and scale rapidly. You'll learn how the balance between product focus and sales efforts affects a company's success, when to “build or buy” as your business scales, and how to seek out independent advice during key growth phases.

Outpacing Competitive Threats Through Innovation

Another key theme will be leveraging product creativity to stay ahead of competitive threats. In the language services industry, automation and AI-powered solutions are dramatically reshaping the playing field. The ability to pivot and differentiate in this environment is crucial. This session will delve into conducting effective market analysis, identifying real problems that your product can solve, and avoiding underestimations in budget. These insights are especially vital for companies in the translation sector, where keeping pace with rapid innovation is essential to maintaining a competitive edge.

Opportunities in the Language Industry and Scaling for Success

We will also explore the emerging opportunities within the language industry, focusing on areas such as target segmentation, competitor anticipation, and capital requirements. As the localization market evolves, companies face the challenge of balancing automated workflows with maintaining high-quality outputs. With 75% of global consumers preferring to purchase products in their native language, mastering innovation in language technology is crucial for success. The masterclass will provide strategies for scaling products, reaching breakeven, and ensuring your solutions align with market demands.

Catch Up on Previous Masterclass Sessions

If you’ve missed any of our previous Masterclass sessions, don’t worry! We've covered a broad range of topics, from growth strategies to leadership insights and more. You can access all past sessions here:

This upcoming session promises to be just as valuable, offering practical takeaways that will help you stay ahead in today's rapidly changing business landscape. Don’t miss out on this opportunity to learn how to apply "Innovation Smarts" to your organization! Register here.