Introduction:

Welcome to Marketing for Sales Mavens! I’m Lisa Canning and I’ve designed this newsletter to help small businesses like yours achieve sustainable growth—without the pressure of you having to do all of the selling as the founder. Whether you're an entrepreneur, consultant, or small business owner, my goal is to share insights on building effective marketing strategies, forming valuable partnerships, and working seamlessly with agencies to help your business achieve a way to take some of the pressure off you to achieve your growth goals. Together, we’ll explore practical ways to elevate your business and create a marketing approach that aligns with your vision and values so that you can enjoy more of the day to day of running your business.

My Journey and the Recognition as a CO-100 Honoree

I’m excited to kick off this newsletter by sharing a little about my story and why I’m so passionate about marketing that’s built on relationships and value, not just sales. I began my entrepreneurial journey with Lisa's Clarinet Shop, a business dedicated to providing musicians with high-quality instruments, repair services, and repair and sales training courses. Over time, I realized that my passion extended beyond music—I wanted to help businesses grow, too. That’s when Sales Maven was born.

At Sales Maven, I work with small businesses and entrepreneurs to create marketing strategies that don’t rely on aggressive selling tactics but instead focus on building meaningful connections and sustainable growth. Recently, I had the honor of being named a CO-100 honoree, by the U.S. Chamber of Commerce as one of the best and brightest 100 top small businesses in America. We competed with 14,000 other applicants to receive this recognition in the category of grit, innovation, and adaptability. It’s been a rewarding experience, and you can read more about it here.

In this newsletter, I’ll be sharing the same principles I use to guide my clients to success. You’ll learn how to develop marketing strategies that reflect your business goals and values, how to build partnerships that amplify your brand, and how to work effectively with agencies as a small business to help you realize more of your potential more easily. Here’s a sneak peek at what’s to come:

• Crafting a Strategy That Reflects Your Values: Learn how to build a marketing plan that aligns with your brand and long-term vision.
• Building Partnerships: Discover how strategic partnerships can enhance your marketing efforts and expand your reach.
• Working with Agencies: Tips on finding the right agency for your business and getting the most out of the partnership.
• The Benefits of Outsourcing: Explore why outsourcing your marketing can be a game-changer for your business.

I’m excited to share my experiences and knowledge with you and help you build a marketing strategy that drives sustainability and hopefully a very happy-ever-after. Whether you’re just getting started or looking to refine your current approach, I hope this newsletter becomes a valuable resource for your business journey.

Looking forward to growing with you!

Lisa Canning