An Introduction to Influencer Marketing: The Original Influencers!

Once upon a time, there was a kingdom full of people who relied on word-of-mouth to learn about new products and services. In this kingdom, there were many talented artisans and merchants who crafted beautiful goods, but they struggled to get their products known.

That's where the micro-influencers came in. These were everyday people who had a large following of friends, family, and acquaintances. They were known for their good taste and trusted opinions, and people would often ask for their advice on what products to buy.

The micro-influencers would try out new products from the artisans and merchants and share their experiences with their followers. If they liked a product, they would tell their followers about it, and many people would go on to buy it for themselves.

The artisans and merchants quickly realised the value of the micro-influencers and began to seek them out. They would offer the influencers free samples of their products in the hope that they would review them favourably.

As a result, the micro-influencers became very popular and their opinions were highly sought after. They helped the artisans and merchants to sell more of their goods and the kingdom flourished. And everyone lived happily ever after.