Introduction to Guerrilla Marketing Extreme: KCommando Marketing 101.
Eng. Simon Bere (Resultsologist, Metastrategist, Solutions )
Solutions Developer?Problem Solving?Waste and Environmental Management?Sustainability ?SDGs? Strategy & Planning?Breakthrough Business/Marketing/Sales/Career/Entrepreneurial Success?Training, Education and Development
Believe it or not, like it or hate it; Guerrilla Marketing is the world's tip of battlefield marketing. No other marketing genre comes anywhere near Guerrilla Marketing when it comes to delivering real world marketing RESULTS. Those who ignore this fact or dismiss it as hyperbole and hearsay explode marketing suicide bombs on themselves. Being very honest, I have no sympathy whatsoever for any one in business who hears about Guerrilla Marketing and yet continue to achieve meagre or average business results. Donkeys that are taken to the river to drink water and then die of thirst because they refuse to drink water have only themselves to blame. But I can understand if many traditional career marketers hate guerrilla marketing; it's because if their chief executive officers and finance executives get to know how Guerrilla Marketing Works and its effectiveness and efficiency, then many career marketers will have a lot of questions to answer about how they are conducting their marketing especially around the areas of resources and the performance of their marketers. But if you are a business owner or entrepreneur and you ignore Guerrilla Marketing then stop blaming the environment or government policy for the performance or results of your business.
Now listen, there are two major worlds of marketing;
Guerrilla Marketing is STRICTLY marketing PERFORMANCE and marketing RESULTS-oriented. Any education and learning must directly link to real world performance and results.
Now listen. Marketing is not a luxury; it is a MUST-DO if you take your business seriously. But anyway if you are not serious that is still ok but do not expect to go that high or that far in your business results and success.
And there are levels of marketing. The higher you go in your marketing the better the results and the more untouchable you become. There are 16 levels of marketing. Very few are able to reach even level 4 of marketing. More than 95% of companies and organisations are clustered between level 0 and level 3. This is serious staff.
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At what level of marketing are you operating now? I know with 99.99% probility that you are between level 0 and level three.
Level Zero is running a business without any conscious and deliberate marketing activities. This is the level at which most small and medium businesses are.
Can figure out at what level your company is?
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?Simon Bere, 2023