Introduction to Google Search Console | SEO Guide

Search Engine Optimisation, or SEO, is a crucial aspect of digital marketing that helps businesses and website owners to increase their online visibility and attract more traffic to their websites. With the ever-evolving search engine algorithms and the intense competition in the online space, it is vital for businesses to monitor their website’s performance and optimise their SEO efforts accordingly.

This is where Google Search Console comes in. In this blog, we will explore the features of Google Search Console and why website measurement is crucial for SEO success. Whether you’re a beginner or an experienced SEO specialist, you’ll find valuable information that will help you optimise your website’s search engine performance and reach your target audience more effectively. Let’s get into it!

What is Google Search Console?

Google Search Console is a free tool provided by, you guessed it… Google! Formerly known as ‘Google Webmaster Tools’ the tool helps website owners monitor their website’s performance in Google search results. It provides valuable insights into how Google crawls and indexes your website, the keywords that are driving traffic to your site, the queries that are leading users to your site, and much more.

The Benefits of Using Google Search Console

Google’s Search Console is a powerful and user-friendly tool that can help ensure your website is working as hard as it should be. Before we dive into getting started, we’ve outlined some of the key benefits of using Google Search Console down below.?

• Improving website visibility: Google Search Console helps you understand how Google crawls and indexes your website, and provides insights on how to improve your website’s visibility in search results.
• Monitoring search performance: The tool provides detailed data on the performance of your website in search results, including the keywords that people use to find your website, the number of clicks and impressions, and the average click-through rate.
• Resolving crawl errors: Google Search Console will notify you of any crawl errors it encounters while indexing your website, and provide information on how to resolve them.
• Monitoring backlinks: You can use the tool to monitor who is linking to your website, and to check the quality of those links.
• Submit sitemaps and URLs: Google Search Console allows you to submit sitemaps and individual URLs to be crawled by Google, helping to ensure that all of your site’s pages are being properly indexed.
• Security monitoring: The tool provides information on any security issues detected on your website, and provides guidance on how to resolve them.
• Mobile-friendliness testing: Google Search Console includes a mobile-friendliness test that helps you understand how well your website is optimised for mobile devices and provides recommendations for how you can make improvements.

Getting Started With Google Search Console?

In this section of the guide, we’re going to be talking about how you can get started with Google Search Console. We’ll go ahead and assume if you’re reading this guide it’s because you need support getting everything up and running.?

1. Choosing Your Property Type

If you’re logging into Google Search Console for the first time, you’ll be prompted to add a property and select the property type you would like to add. At the time of writing this guide, Google allows up to 1,000 different properties to be added to one GSC account.?

When selecting your property type, you’ll have two options, domain-level property or a URL-prefix property. A domain-level property includes all subdomains (m, www, and so on) and supports multiple protocols (http, https, ftp). Whereas a URL-prefix property includes only URLs with the specified prefix, including the protocol (http/https).?

There is no right or wrong answer here, your choice will likely depend on the verification that you’re able to fulfil, for example, to successfully verify a domain-level property you’ll be required to do this by DNS record only.?

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