Introduction to Digital Marketing
Alishah M.
Generating 10x Leads ?? | Paid & Organic Social Media Marketing | Digital Marketing Specialist | Let's Connect!
?In layman's terms, digital marketing is the field of study that helps?reach consumers through various mediums such as social media, search engines, and internet tools. Marketing specialists acknowledge digital marketing as an innovative attempt that demands a different way of addressing customers' needs. It's a novel way of learning how customers behave.
Digital marketing focuses on segmentation and targeting. Targeting is a strategy that divides the audience by segmenting. Segmentation is based on psychological, demographical, and geographical characteristics. After segmenting, the brand only targets a specific group within the market. It aids to keep a track of your potential audience and competitors. Digital marketing helps in using strategies for an accurate understanding of customer needs.
Thus, companies can examine marketing campaigns and perform the required measures. Digital marketing is essential for enterprises despite their categorization. It enables the observation of outcomes much quicker than traditional marketing and proposes an interactive approach that encourages businesses to expand their customer base in real-time...
?The channels for digital marketing include:
1. Website Marketing
Website marketing is the method of advertising your website on the Internet. It is one of the digital marketing channels you can use as part of your overall digital marketing approach.?
A website is a significant marketing tool. It portrays your business on the Internet and it’s one of the most influential digital marketing channels you can use to get better traffic or make more sales. Every business that wants to survive the online world needs to have a distinctly planned website marketing strategy.?
It is no longer a choice but a ‘must’ for businesses who want to stay in the highly competitive online market. Once your target audience visits your website, there is a 70% chance that they'll buy your product/service depending on how your website serves the purpose.?
A good website will help a brand position and gain a competitive advantage. Always create a customized website that focuses on your customer's needs.
2. Content Marketing
Content marketing is a digital marketing strategy employed to entice, engage, and retain an audience by developing and communicating relevant articles, videos, podcasts, e-books, and other media copy. This technique establishes expertise, boosts brand awareness, and supports your business-aided recall when it’s time to buy what you sell.??
Content marketing is a go-to tactic that’s proven to work. It’s considered the most reliable technique to tell customers how you're different from others. You can show your product as a completely different version for your consumers or create USP (Unique Selling Proposition) For instance, how does Kit Kat position itself apart from all chocolate brands? They use the correct content like videos, captions, animations, podcasts, and so on. They take part in social media trends. To create the trendiest content that people will appreciate.
3. Email Marketing
Email marketing is a form of marketing that can create the customers on your email list familiar with the latest products, deals, and other benefits. It can also be a method to enlighten your audience on the value of your brand or keep them motivated to buy your products/services frequently.
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Email marketing is a strong marketing channel, a form of direct and digital marketing, that employs email to advertise your brand.?Email marketing can help you build loyal internal and external relationships with your stakeholders while also driving traffic to your website, social media handles, or anywhere else you’d like them to pay a visit. You can easily segment your emails and target your target audience by categories so you’re only sending people the messages they want to see most by customizing the emails with their names.
4. Social Media Marketing
Social media marketing is the use of social media platforms to engage with your audience to build your brand's connections, grow sales, and drive website traffic. It concerns broadcasting great content on your social media handles, hearing to and entertaining your followers, interpreting your analytics, and running social media promotions.
The major social media platforms (at the moment) are:
? YouTube
? Snapchat.
Nowadays, businesses use social media in countless ways for countless reasons. For instance, a business that is concerned regarding what followers and non-followers are speaking (Word of Mouth) about its brand would monitor social media conversation rates and answer to appropriate mentions (social media listening). If a brand wants to comprehend its performance and draw comparisons with its direct and indirect competitors on social media, it would study its reach, impressions, engagement, clicks, and sales on social media with various analytics tools offered on the internet (social media analytics). If a brand wants to gain a specific segment of the audience on a larger scale, they would boost and run highly-targeted social media ads (social media advertising) to communicate their message in real-time.
To be continued in Part 02 of Introduction to Digital Marketing for Beginners
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2 年Hi Alisha you needed an social media executive.. done 4yrs as an Instagram account manager... looking in the FMCG sector can u help