Introduction to CRM Software

#FreekyFriday is my weekly post series explaining technology terminology.

What is CRM?

Short for Customer Relationship Management, it's software that helps you and your team manage sales.

Have you or your sales team ever felt like :

• information about your customers and deals are all over the place?
• lack of team coordination and miscommunication occurring frequently? e.g the same prospect is contacted multiple times by different people on the sales team
• sales performance is being measured superficially?
• unsure which part of your funnel has the highest attrition rate?

As your business grows, having to deal with many opportunities simultaneously can be challenging. Inevitably, more friction and frustration builds when it's too much for the past business process to handle.

How does a CRM help you?

A CRM will streamline and organize your sales process. Plus, it gives everyone more visibility to what's happening.

Benefits:

1. Check overall sales performance in real-time
2. All prospects are tracked advancing the funnel/pipeline
3. Gather and analyze key data for future upselling or reducing leaks
4. Boosting sales team's productivity (people are more motivated if they have numbers to compare)

CRM is a software that helps to reduce pain points for sales.