Introduction to Communications Agencies

Today, there exist a range of agencies working solely in the art world, whilst other businesses (galleries and auction houses, for example) continue to build out their in-house capabilities. Agencies in particular offer candidates fast-paced and varied careers, with both public and private sector clients. The roles they offer allow entry-level candidates pursuing careers in art communications to build a broad network of contacts and develop a macro-level understanding of the industry. ?

Agencies are typically structured in a linear hierarchy, which presents candidates with a clear career trajectory and the possibility for regular promotion. At entry-level, account co-ordinators may hold administrative responsibilities across client accounts. Meanwhile, account executives provide higher-level support for multiple client campaigns, under the supervision of an account manager, which takes the lead on a small set of accounts. ?

Account directors oversee the team as a whole, whilst also working closely with other senior employees to define the business’s long-term strategies. Above account directors sit a range of senior roles. These individuals still work on accounts, but their focus tends to be on more specialised tasks, such as strategy, crisis communication, and client leadership. ?

At the top of the chain, company directors have a broad range of responsibilities across the agency, including the line-management of staff, business development, and ownership of a particular region or client type. After reaching a senior level within an agency, a common next step is to head up an in-house communications team for a gallery or auction house, allowing for more dedicated work with a longer-term purview, shedding some of the more complicated elements of juggling many clients’ needs simultaneously. ?

As businesses seek to establish an online presence across multiple channels, staff with experience in website development, social media content creation, and online campaign management are particularly valuable. These specialists, who may enter the art world from other sectors, often become assets to both new and traditional art world businesses. ?

Between agencies, there can be significant variation in the experience required and remuneration rewarded for roles with the same title. When seeking a position, we recommend thoroughly researching the companies you are applying to or interviewing with. This will help you better understand their clients and projects, enabling you to make the most informed choice about where might be right for you.

SML and Communications

SML partners with a diverse range of communications agencies, from boutique firms to larger, well-established organisations, all of which specialise in the art world and design. This allows us to offer our clients a broad spectrum of opportunities and insights within this niche sector. Many of our consultants bring previous experience in communications, providing them with a deep understanding of the unique nuances and demands of these roles. This expertise ensures that we can effectively match candidates with employers, taking into account the specific profiles and needs of each organization.