An introduction to CBNM

The world is changing rapidly, daily we see, read and hear of new innovations and technology which inevitably changes our world, our lives and our future.

Often it is difficult to keep up with these changes and easy to find yourself lagging behind everybody else.

It is no different when it comes to marketing and advertising; each week your competitor has found a new way to engage with customers, they have some bright idea which steals your lead, leaving you once again to play catch up.

This is especially true when it comes to the internet and social media.

These areas are still relatively new and unexplored, they hold great potential yet are underdeveloped and underutilised by the majority of corporate organisations.

Many companies dream of having their product or service spread virally across the globe but have no idea of how this can be achieved.

The key is not a one-hit-wonder-advert, the key is inexorably integrating your products or brand into the consciousness of the target audience over a period of time. A subtle low key, yet constant and consistent brand awareness campaign which is almost subliminal.

I specialise in this media, ‘Creative Brand Narrative Marketing’, CBNM.

Unlike regular or standard brand narrative, CBNM uses flash fiction, short stories, essays and other narrative mediums to embed brand awareness and responsiveness into the consciousness of the consumer as a cultural and social standard, making it familiar and customary, thus creating a longevity of brand loyalty.

CBNM is well suited to the internet; particularly Social Media Platforms, Web Communities, Forums and Blogging chains. Yet can be designed in such a manner that also allows inclusion in traditional and established marketing mediums.

CBNM is pro-active, flexible and adaptive. It can change and adjust your communications to express any modification or revision as and when required.

Another benefit of utilising CBNM is its ability to engage singular or multiple brands, products, service, or campaigns, (or any combination), at any given time.

CBNM is a fully functional medium which works in tandem with all or any of your current marketing strategies and corporate policies and protocols.

Do not let yourself become stranded in the slow lane of the internet highway, lead your brand into the future.

Lead with CBNM

Paul White

Creative Writer and CNBM Developer.

email [email protected]