New Features for Zip-Zap Ideas?
Michael Simpson
Head of Innovation at Ideas First? and Zip-Zap Ideas?. Deeper Insights I Compelling Claims I Winning Concepts.
Agile Online Innovation for Winning Concepts and Claims
Zip-Zap Ideas? is an agile online collaboration tool with advanced features to help innovation teams to quickly build and identify winning concepts and claims against a specific business challenge. If you are short on time, watch the video below that shows how the platform is being used by leading brands in consumer co-creation workshops; Creative Hothouse meetings; online brainstorming; or a faster way to screen leading concepts and claims with target customers and key stakeholders.
Effective Consumer Co-Creation Workshops
We have recently added a number of new features to Zip-Zap Ideas? to enhance the way the platform is used for consumer co-creation workshops to review and refine early insights and trends, or to build and refine concepts and claims. These sessions can also be used to “kick-start” ideation projects with fresh thinking, or to refine leading claims and concepts prior to wider online evaluation. Watch the video below to find out more.
Running Better Creative Hothouse Workshops
Zip-Zap Ideas? transforms the way we run our Creative Hothouse meetings. The platform has new features that encourage teams to build ideas from leading insights, using a mini-concept format with clear benefits and claims. Teams can now further refine their concepts with added images and a link to the core insight that inspired the original idea. We use a range of creative thinking techniques and can provide additional support from?our team of artists, Copy Editors and Creative Agents.?Watch the video to see more.
Smarter Online Brainstorming Sessions
Zip-Zap Ideas? provides virtual teams with a simple and effective platform for smarter online brainstorming sessions. Workshops are normally run for 12-16 delegates, and led by online Zip-Zap facilitator who uses a range of different techniques to encourage out-of-the-box thinking. Delegates post ideas, either working alone, or with colleagues in virtual break-out rooms. Further ideas can be added from our network of Creative Agents, and leading ideas can be quickly tested with target consumers. Watch the video below to find out more.
领英推荐
Fast Feedback from Target Customers
Zip-Zap Ideas? provides a fast and effective way of screening and evaluating leading ideas with key stakeholders and online customer panels, to help identify the?"winning ideas” to take forward. On most projects, we normally test between 20-40 mini-concepts with customers voting on preferred ideas, adding comments and posting "missing ideas". They are run in all leading markets, with results available within 24 hours. Copy writing, artist and translation services are available as required.?Watch the video below to find out more.
How Zip-Zap Ideas? Works in Six Easy Steps
Zip-Zap Ideas? is simple and intuitive to use, to gather and share early insights and ideas (that's the "ZIP") or a fast and effective way to refine and evaluate leading ideas with target customers and key stakeholders (that's the "ZAP"). Projects can ZIP and ZAP multiple times, allowing teams to iterate and refine the best ideas. Licences and training are available to help teams run their own Zip-Zap projects following six easy steps.
Get Started Today or Any Questions?
Zip-Zap Ideas? comes with a FREE Starter package or you can subscribe to other options including our Pro Plus Enterprise package that comes with full features and training support. For more information, email [email protected] or visit www.zipzapideas.com.
Michael Simpson
Founder of Ideas First? and Zip-Zap Ideas?