Introducing Your Attractive Character

People buy from those they aspire to be like.

My wife and I went to a Lindsey Stirling concert one summer. (If you haven’t heard of her, just know that she’s super cool.) She dances and plays violin and it’s a great example of blending two things together to stand out. But she did something at her concert that depicts how powerful the Attractive Character model is to bonding with your audience.

First, she came out and played two or three songs. People were blown away and going crazy. But she needed to take a quick break to do an outfit change. As she ran off stage, a screen popped up with a movie clip and it started with:

I don’t think we’ve officially been introduced yet...

It was a movie showing her life as a baby, child, teenager, and young adult. She showed off her practices, her cute little sayings, and her journey to becoming the rockstar performer she is today. In three minutes, she created a bond with her audience that only made them love her more!

Replicate the same thing online with your offers. Lindsey played two or three songs first. She gave the audience what they wanted and what they came for. You do the same. Maybe they want a free gift or download or whatever your bait may be. Once you’ve sucked them in, BOOM! That’s when you take it up a level by introducing your Attractive Character.

It’s a two-step process because you need to first lead with what they want. Use what converts the best, even if it’s not exactly the right look or feel with your brand. That’s okay. You need to get them in the door. Then you can begin the process of building rapport, and one of the ways to do that is by sharing your Attractive Character story.

This is outlined in the next few secrets and (you guessed it) in-depth in my book Expert Secrets.

Mike Morris/Russell Brunson