Introducing Wizi, Intentwise’s AI assistant

What if you could interact with your ad-tech software more conversationally??

Instead of clicking through filters and roll-ups, what if you could simply ask your software to show you the view of ad performance you want most??

Imagine this: You log into your software, type in “Show me all campaigns with ACOS greater than target ACOS,” and then watch as the platform automatically loads the results for you.?

It’s not hypothetical. This will be the new reality for users of the Intentwise Ad Optimizer, our software to scale and supercharge your ad performance.?

You no longer have to click through a bunch of buttons and filters in order to get the view of your performance you want. Instead, you can just describe the view you want to see conversationally, and let our platform do all of the work for you.?

We’re so excited about this new capability. And it’s the first step in a new, gen-AI-driven future for Intentwise.?

How is gen AI changing Intentwise??

We wrote last week about how recent advances in generative AI have made it possible for software platforms to interpret and respond to natural language.?

The rise of natural language capabilities is creating a revolution across the software sector. Soon, all of the best software platforms will be highly conversational.?

You won’t need to constantly click around to accomplish your tasks.?

At Intentwise, we are committed to being on the forefront of this shift. So today, we’re opening the waitlist for Wizi, our AI assistant, to our Ad Optimizer customers. Wizi will appear as a search bar in the top-right corner of the screen on the campaigns dashboard when you log into our Ad Optimizer.?

To interact with Wizi, you can write in whatever command you like about your campaign performance, and Wizi will return the data you need.?

You can ask it anything you can imagine, and you’ll get back the granular performance view of your dreams.?

Want to see your campaigns with the highest ACOS? Or with the biggest changes in ACOS this week? Tell Wizi, and you’ll see the data in seconds.?

Instead of filtering through all of your historical data, you can just type this command out for Wizi, and you’ll see your performance view right away.?

And if at any point you want to start over, no problem: You can always go back to square one by telling Wizi, “Reset filters.”?

Why are we rolling out Wizi now??

At Intentwise, we roll out a lot of capabilities. But finding everything in our platform—and figuring out what’s even possible to do in Intentwise—is sometimes a challenge.?

Our users are busy brand managers or agency staffers.?

We know that. We built Wizi because we wanted to be sure you could get the data and take actions as fast as possible, without having to spend time navigating the system.?

Intentwise should be accessible to anyone, from anywhere—you shouldn’t need to be an expert in our platform in order to maximize value from it.?

And that’s what we’re building toward today.?

Ultimately, it’ll free your team up to spend much more time on what you’re best at: building strategy.?

This is the new era of Intentwise—and it’s just the beginning of much, much more to come.?

Want to see Wizi in action? Watch our product demo video, and sign up to be the first to get access here.?

(You can also read this blog post directly on our website here.)?

Tomorrow: Make the most of your Search Query Performance report

Amazon’s Search Query Performance report locates the keyword targeting opportunities sitting right in front of you.?

Sure, most brands and sellers already rely to some degree on automatic or broad targeting. But savvy keyword research is about much more than just identifying long-tail keywords.?

In reality, you want to use keyword research to figure out where you should really double down on your spend. Within your universe of keywords, what are the top opportunities you’re neglecting? Where should you ramp up ad spend??

That’s where the Search Query Performance report comes in. In this webinar, Mike Frekey, Managing Partner at IG PPC, decodes the advanced techniques to optimize SQP that will skyrocket your sales.

Learn how to:?

• Find overlooked opportunities with SQP: Quickly find patterns in your search and conversion data to see which keywords are driving the highest share of clicks and conversions for your products.
• Put your spend in the right place: Identify the high-performing keywords where you are underspending—and know when to ramp up your spend accordingly.
• Optimize product metadata: Discover strategies to enhance product discoverability and drive conversions.

Register now, and tune into the webinar on tomorrow, February 5 at 10 am PST/1 pm EST.

What we’re reading:?

Inside Walmart’s last-mile delivery service GoLocal.

Amazon is closing more of its physical stores, according to WSJ.

Retail media is expected to bring in $10B+ more in spend this year than in 2024.?