Introducing Whyrality
Why do things go viral? Why do some ideas gain more traction than others? Why do some videos break the internet? Why are some inexplicable people so hugely popular? We shall attempt to explore these hefty questions with our new fortnightly column in Indulge, the Friday magazine of New Indian Express. We kick off by studying the phenomenon called Vijayakanth, the Leader of Opposition from Tamil Nadu, who has become an object of ridicule. To read the piece, go here.