Introducing WhatsApp integration

It’s the moment you’ve been waiting for! Now you can enjoy seamless integration with the world’s favorite mobile messaging app – WhatsApp. With billions of users worldwide, it is a beloved app that has become a dream communication channel for millions of companies that want to connect with their customers in a whole new way.?

Leveraging Synerise's powerful capabilities, you can now supercharge your customer communications on WhatsApp and take the customer experience to new heights.??

How can you benefit from this integration?

• Reach a huge user base: with millions of users already on WhatsApp, you can extend your reach to a wider audience;?
• Create hyper-personalized messages: create messages that resonate with your customers on a deeper level, addressing their preferences, needs, and expectations;?
• Develop a deeper connection with your brand: WhatsApp is known for its personal touch, frequently used to communicate with loved ones. By using this channel, you can create stronger brand connections with your customers, making your interactions more personal and meaningful.?

What types of messages can you send?

Now you can bring your most creative business scenarios to life, captivating customers like never before.

From abandoned cart reminders to order confirmations, replenishment campaigns to cross-selling promotions, these are just a few simple examples when it comes to the types of campaigns that you can now send through WhatsApp. Using the abundance of customer information stored in Synerise, you can create messages perfectly tailored to each customer.

Get started with WhatsApp integration

Creating integrations is straightforward with our dedicated "Send Template Message" node in the Automation module. You can find more detailed information on the configuration of this node in our User Guide.??

To get started with WhatsApp integration into your workflow, first, you need to define the scenario you want to create. For instance, you want to send a message to customers on WhatsApp after they perform a certain action. Once you have a clear business story in mind, you can recreate it easily in our Automation module.?

Start the workflow by defining a trigger that meets your business needs.?Consider any additional steps that customers may perform before the WhatsApp message is sent to them. Once you've done that, add a "Message Sending Template" node to your workflow.?

Before you start working with the “Send Template Message” node, there are a few prerequisites to keep in mind. These include creating an account in Meta for Developers and a message template. For a full list of prerequisites, see our User Guide.?

After meeting all requirements, you are ready to create a connection with WhatsApp. When it comes to the message content, it’s created in the Meta portal in the form of a template. You can mark some dynamic elements in this template as variables, such as, the name of the customer, products from the abandoned cart, and more. The values of these variables will already be defined in Synerise and personalized when sent to a specific customer.?

In addition to the content message, you will also configure several other integration settings, which you will be guided through in this node's user-friendly configuration form.??

Be the first to implement this integration!

Get inspired with the below scenarios and become the first to implement our WhatsApp integration!

• WhatsApp abandoned cart message
• WhatsApp replenishment message
• WhatsApp bestseller message?

What's next ...

Stay tuned for expanded integration capabilities, including chat support, coming soon.?

Elevate your customer communication game with our WhatsApp integration and unlock new levels of engagement!?

Klaudia Pociecha, Product Owner