Introducing the Ultimate Hiring Playbook: Build Your Marketing Team with Confidence

At Nadexa Group, we’ve had the privilege of partnering with businesses of all sizes—from global holding companies with specialized hiring needs to startups and small businesses building their marketing departments from the ground up.

This year, we helped two sales-driven organizations hire their first marketing leaders, which inspired us to create something valuable for others: a comprehensive Hiring Playbook tailored to small-to-medium-sized businesses (SMBs).

A Tactical Guide for Hiring Marketing Talent

Our playbook walks you through every step of a sound recruitment strategy, from identifying your unique needs and drafting job descriptions to attracting, interviewing, and hiring top talent.

The challenges faced by SMBs and early-stage marketing teams are unique: Lots to accomplish with limited resources. When the budget dictates they can only make 1 or 2 hires, what should they prioritize to achieve the biggest impact??

With so much at stake, many businesses come to us looking for clarity on questions like:

• Should we hire a marketing generalist or a specialist?
• What tasks should we bring inhouse versus continue outsourcing?
• How do we attract the right candidates for our unique business needs?
• What tools can we use to minimize the risk of a mishire?
• What salary benchmarks should we expect for specific skills and experience levels?

Mapping out a well-informed hiring plan avoids wasted effort, improves candidate experience, and can prevent giant headaches later.

Two Experts, Two Perspectives

To create this playbook, we partnered with Kerrie Luginbill, Chief Growth Officer and Partner at OTM, a leading B2B marketing strategy firm here in Northern Colorado to combine two complementary perspectives:

• Kerrie’s expertise: Developing effective marketing strategies based on business goals and customer insights.
• Our expertise: Crafting tailored recruitment strategies to attract and engage exceptional talent.

With over 20 years of experience, we’ve distilled hard-earned insights into an actionable guide that answers your toughest hiring questions.

What’s Inside the Playbook

Our step-by-step guide is designed specifically for SMBs. Here’s a preview:

1. Clarify Your Marketing Strategy: How to pinpoint your true marketing priorities and identify the roles that will drive the most impact.
2. Define the Right Roles: Skills and responsibilities for typical marketing roles to help you craft clear and realistic job descriptions.
3. Create an Airtight Hiring Process: Assign decisionmakers, conduct structured interviews, and use assessment tools to reduce the risk of a mishire.

Why It Matters

The cost of hiring the wrong person is well-documented—estimated at 30–50% of an employee’s annual salary. But the impact goes beyond finances: Mishires can disrupt teams, derail goals, and create apprehension around future hiring decisions.

Our playbook provides a roadmap to help you avoid these pitfalls and build a team that delivers results.

Get Started Today

If hiring feels daunting, our Hiring Playbook will give you the clarity and tools to design a recruitment plan with confidence. It’s free to download here, and we’re eager to hear your feedback or answer your questions.

Here’s to smarter hiring in 2025!